POLITICS

NYT: Obama "Bored" With Primary, Shaking Up Campaign Style

05/06/2008 05:12 am 05:12:01 | Updated May 25, 2011

Senator Barack Obama is making subtle changes to his campaign style and message in an effort to strengthen his appeal to blue-collar voters and to avoid a defeat in Indiana that aides fear could give Democratic Party leaders further pause about his viability in a general election.

On Sunday, Mr. Obama went to a Methodist church in Indianapolis, the kind of event rarely on his public schedule. He suited up for a game of basketball on Friday night before television cameras. And the big, energy-filled stadium rallies that were the bread and butter for most of his campaign have once again given way to smaller town-hall-style meetings, where he is seen talking with people and not at them.

Mr. Obama is seeking to absorb the lessons of his defeat in Pennsylvania. The changes reflect concern that he is being portrayed by Senator Hillary Rodham Clinton as distant and culturally out of touch with many working-class Democrats, a worry underlined by her lopsided victory among many of those voters in that state on Tuesday and last month in Ohio. ...

In interviews with several associates and aides, Mr. Obama was described as bored with the campaign against Mrs. Clinton and eager to move into the general election against Senator John McCain of Arizona, the presumptive Republican nominee.

So the Obama campaign is undertaking modifications in his approach intended to inject an air of freshness into his style.

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