05/14/2008 05:12 am ET Updated May 25, 2011

Chrysler To Sell Cars With Gas Subsidies

In a bold marketing move today, Chrysler said it will offer people who buy the company's cars a bit of relief from one of Americans' biggest concerns: gas prices.

The automaker unveiled a "gas card" program, guaranteeing $2.99-a-gallon gasoline for three years to people who buy or lease new cars from Wednesday through June 2, 2008. Customers will be limited to 700 gallons each year and must buy one of 23 models. Chrysler will pay for the cost of gas exceeding $2.99 -- an incentive with a psychological twist.

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