05/15/2008 05:12 am ET | Updated May 25, 2011

NBC To Experiment With 24 Hour Local News Network

NBC Universal plans to announce Wednesday that it will start a 24-hour local news channel along the lines of cable's New York One. It will de-emphasize the identity of the NBC network's flagship station, WNBC, Channel 4 in New York, rechristening it a "content center," and making it one part of a larger local media effort.

NBC's plan calls for rebuilding Channel 4's newsroom and melding its content closely with the coming news channel, the existing local Web site, and out-of-home video displayed in locations like gas pumps and back seats of taxicabs. NBC will even take WNBC's name off its local news Web site, simply calling it NBC New York.

The channel will be shown on the digital tier of cable systems in the New York area, including Time Warner, Cablevision and Comcast. It is expected to begin in November.

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