Norm Pearlstine To Join Bloomberg As "Chief Content Officer"

Norm Pearlstine, former editor-in-chief of Time Inc. and managing editor of the Wall Street Journal, and current adviser to the Carlyle Group, announced today that he will be joining Bloomberg, LP in the newly created position of "Chief Content Officer." The announcement, sent via e-mail by Pearlstine himself, below:

I am writing to tell you that I shall join Bloomberg L.P. June 2 as Chief Content Officer, a newly-created position. In this role I shall partner with my old friend Matt Winkler, Bloomberg News Founder and Editor-in-Chief, to seek growth opportunities for Bloomberg's television, radio, magazine and online products and to make the most of the existing Bloomberg News operations.

Although I shall miss my colleagues and my work at The Carlyle Group, I am delighted to join one of the world's great news organizations in a role that plays to so many of my interests and to my experience.

In a statement, Bloomberg president Dan Doctoroff praised Pearlstine and declared that he and Bloomberg editor-in-chief Matt Winkler will comprise "one of the most powerful teams in journalism. The statement:

Norm's exceptional accomplishments as the top news executive at Time Inc. and at The Wall Street Journal, coupled with his most recent work as a senior adviser for telecom and media at the Carlyle Group, give him experience that will prove invaluable to Bloomberg News. He and Matt Winkler, working side by side, will be one of the most powerful teams in journalism. Norm will be a tremendous asset to Bloomberg as we continue to shape new media for this century.

Comments

[mamacat]

Will this lead to Bloomberg LP supplanting the WSJ's former role as chief and most respected business news format?

Wouldn't it be a hoot if Murdoch had to buy Bloomberg because people stopped reading the WSJ?

[oceanlover]

Well said Ginzman. Pearlstine is, and always has been, a notorious panderer for corporate interests. Ever an excuse/rationalization on his tongue. He's "old" media, to be sure. This partnering speaks more to Bloomberg's management sensibilites than anything else. One hardly thinks of Pearlstine when one thinks "new" media.

[Stirner]

"Norm will be a tremendous asset to Bloomberg as we continue to shape new media for this century." I think that your outfit really thinks that shaping the media is a great idea -- now then, what is it being "shaped" to promote? Oh, sorry, yes, the "truth". That always needs "shaping".