GE Set To Sell Appliance Business

FAIRFIELD, Conn. — General Electric Co. plans to auction off its Louisville, Ky.-based appliances business, The Wall Street Journal reported Wednesday.

GE has hired Goldman Sachs Group Inc. to run an auction for the appliance division, according to the newspaper, which quoted unidentified sources. The sale could yield between $5 billion and $8 billion, the Journal reported.

Spokesmen for the Fairfield-based industrial conglomerate and Goldman Sachs would not comment.

Louisville Mayor Jerry Abramson said in a statement that he had contact with GE leaders within the past 10 days "based on my concerns about additional job cutbacks at their Louisville operations," where some 5,000 people are employed. "Officials told me they were looking at possible reductions throughout their global operations, including Louisville, but they did not indicate that selling Appliance Park was part of their plans."

"We will certainly make the case to GE or to any potential buyer that Louisville is the best place to continue operations and headquarters," Abramson said.

GE last year took in $11.6 billion in its sale of its plastics division. Chief Executive Jeff Immelt has been under pressure to restructure the industrial and financial conglomerate, particularly since last month's surprising first-quarter earnings report that profit fell 6 percent.

However, Immelt brushed off questions about GE spinning off businesses. He said shortly after the earnings report that GE has already sold businesses valued at between $50 billion and $60 billion in what he called the "most active portfolio change in the history of the company."

He also has rejected calls for GE to divest itself of its NBC Universal property.

GE entered the appliance business in 1907. Revenue for GE's Louisville-based industrial business, which includes appliance manufacturing, was nearly $17.73 billion in 2007, down slightly from $17.74 billion in 2006.

Total revenue for GE last year was $172.7 billion.

Comments

[sandiegoconservative]

I love my two GE appliances. Have had them for about 9 years now and they both run perfectly.

[WIpatriot]

Whirlpool and Maytag closed their plant in southern IL and sourced the work to Mexico last year. GE knows it can't compete unless they do the same, and that would cause a mighty uproar. With housing starts down and the economy tight, sales are going to be down. Dump it sooner than later.

[Olerist]

yah why keep that when they make so much money off this war?

[Virtuosome]

because your average person knows of GE through the appliances that they might have in their homes. Believe it or not, but a lot of people don't know that GE makes engines or water process technologies. So keeping a business that is rooted in people's everyday lives is a great way to ensure brand recognition.

But then again, business is business where money is everything