Newspaper Business Flourishing In Developing World
New York Times:
NEW DELHI -- While gloom haunts the newspaper industry in the United States and Europe, the business is flourishing in much of the developing world.
New newspapers -- some backed by governments, others by business moguls and international conglomerates -- are springing up from Rwanda to Tajikistan, attracting readers and advertising money.
In many of these markets, rising literacy rates dovetail with growing disposable income to create millions of potential readers. Circulation is rising by double-digit percentages at existing papers, while some Western media companies are forging partnerships and trying their hand at start-up companies as well.
Executives in India, one of the fastest growing newspaper markets, say reading a newspaper is something to aspire to instead of a throwback to a bygone era as it is perceived in much of the West.
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First Posted: 05-20-08 08:09 AM | Updated: 05-28-08 05:12 AM