MEDIA
05/30/2008 05:12 am ET | Updated May 25, 2011

ABC To Introduce Embeddable Player This Fall

ABC/Disney (DIS) is making big changes to its Web video player starting this fall. The company, which has kept a tight lid on its video content on the Web, will add an embedding function, which will allow anyone to clip and post full episodes on their own sites or blogs.

It's a change in strategy for ABC, which until now has limited the distribution if TV shows like "Desperate Housewives" and "Grey's Anatomy" and "Lost" to ABC.com, AOL Video or the sites of local ABC stations. The new player also ads search functions for other ABC shows, closed captioning, and full-screen viewing.

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