MEDIA

Oprah's Ratings Slip While Magazine Circulation Falls

06/02/2008 05:12 am 05:12:01 | Updated May 25, 2011

Oprah Winfrey is still the queen of all media, but her crown is beginning to look a bit tarnished.

The average audience for "The Oprah Winfrey Show" has fallen nearly 7 percent this year, according to Nielsen Media Research -- its third straight year of decline. "Oprah's Big Give," an ABC philanthropic reality show, beat every program on television except "American Idol" in its premiere week this winter, but steadily lost nearly one-third of its audience during the rest of its eight-week run, according to Nielsen.

The circulation of O, The Oprah Magazine, has fallen by more than 10 percent in the last three years, according to the Audit Bureau of Circulations, and the magazine is now seeking a new editor in chief after the announced retirement of its longtime steward, Amy Gross.

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