06/04/2008 05:12 am ET | Updated May 25, 2011

Death Of A Franchise? Why The Sex And The City Movie May Be The Beginning Of The End

his Friday, the femme fatales at the heart of HBO's hit series make their big screen debut. Don't pretend you haven't noticed.

There was the breathless 19-page spread--and cover--in Vogue magazine this month, and a series of stories in the New York Times. Reports of runaway advance-ticket sales on made the rounds. And data from the Hollywood Stock Exchange, a Cantor Fitzgerald-owned prediction market for box-office receipts, shows traders expect the movie to make $75 million over its first four weeks.

But all the glamour and glitter is causing some in the industry to wonder if the Sex and the City franchise--like a mid-40s single New Yorker--is past its prime.