MEDIA
06/07/2008 05:12 am ET | Updated May 25, 2011

NBA Playoffs Vs. Stanley Cup Finals: Who Won The Battle For Detroit Viewers?

The N.H.L. chalked up a small victory Wednesday night in its battle with the N.B.A. for the attention of sports viewers in Detroit.

NBC's broadcast of the Pittsburgh Penguins' victory over the Detroit Red Wings in Game 3 of the Stanley Cup finals produced an 18.2 rating in the Detroit market, 14 percent above ESPN's coverage of Game 5 of the N.B.A.'s Eastern Conference finals between the Detroit Pistons and the Boston Celtics.

The Detroit market showed higher ratings for the Pistons-Celtics series when it faced Games 1 and 2 of the Stanley Cup. Each rating point in the Detroit market equals about 19,254 TV households.

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