06/11/2008 05:12 am ET | Updated May 25, 2011

Study Shows Green Is Sexy

A national survey conducted in the US by Kelton Research for GM shows some encouraging trends:

Fuel- efficient -- The new chick magnet? "Close to nine in 10 women (88 percent) say they'd rather chat up someone with the latest fuel-efficient car versus the latest sports car."

How to win friends and influence people. "Eighty percent of American car buyers would find someone with the latest model fuel-efficient car more interesting to talk to at a party than someone with the latest model sports car."

Not green? That's a fashion don't. "More than four out of 10 (45 percent) 18-43 year-olds say it's a fashion faux-pas nowadays to have a car that is not green or environmentally friendly."

While green would be worth doing even if not fashionable, the superficial popularity still can help in the same way that a superficial popularity for big SUVs helped sell a lot of them in the 90s. What must be avoided is a short-lived trend that dies out. What we want is something closer to big pivotal changes that are still with us even decades later (civil rights, etc).

Project roadway. "More than seven in 10 (73 percent) car buyers say if there were a reality TV show like "Project Runway" that was not about fashion design, but instead about designing the best-'looking fuel-efficient and emissions-free car, they'd definitely watch."

That's definitely a good sign for the launch of the Planet Green TV channel.

Sexy Green

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