06/18/2008 05:12 am ET | Updated May 25, 2011

Rival Snaps Up 40-Year-Old "Hockey Night In Canada" Theme

TORONTO (Reuters) - Like an aggressive team snapping up a rival's top player, Canada's CTV television network has acquired rights to the "Hockey Night" jingle that has traditionally opened hockey broadcasts on the Canadian Broadcasting Corp.

The move, announced by CTV on Monday, is a major blow for public broadcaster CBC, where the theme has acquired iconic status as the opening for Saturday "Hockey Night in Canada" broadcasts of National Hockey League games since 1968.

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