Yahoo/Microsoft Deal Dead, Yahoo Enters Ad Deal With Google
**UPDATE**
Reuters reports on the deal reached between Google and Yahoo:
Yahoo Inc and Microsoft Corp ended talks as the Web pioneer agreed to let archrival Google Inc sell search ads on its site, the companies said on Thursday.
Yahoo said it had agreed to let Google put search ads on its site in what it called an $800 million annual revenue opportunity that would boost cash flow by $250 million to $450 million in the first 12 months.
The battle for Yahoo! may have an end in sight.
Yahoo! and Google scheduled a joint announcement for just after market close today in which they were expected to announce an advertising pact, according to the New York Times:
Yahoo's board met to evaluate the Microsoft proposal on Tuesday and voted against the deal in favor of moving forward with Google.
The deal would involve Yahoo! outsourcing its advertising business to the more profitable Google system, according to the Wall Street Journal. When Google and Yahoo! explored a similar deal recently, Microsoft raised antitrust issues, claiming that the two search giants would "consolidate over 90 percent of the search advertising markets in Google's hands."
Earlier in the day, Microsoft -- or Yahoo! -- spiked talks they had been holding over a potential deal for Yahoo's search business:
With respect to an acquisition of Yahoo!'s search business alone that Microsoft had proposed, Yahoo!'s Board of Directors has determined, after careful evaluation, that such a transaction would not be consistent with the company's view of the converging search and display marketplaces, would leave the company without an independent search business that it views as critical to its strategic future and would not be in the best interests of Yahoo! stockholders.
Additionally, according to Reuters, Yahoo asked if Microsoft would still buy the entire company for $33 a share. Microsoft declined.
News of the deal's death sent Yahoo! shares plummeting 10 percent to $24 a share.
While many news outlets reported that talks between Microsoft and Yahoo! were totally dead, CNBC's Jim Goldman reported that Microsoft sources told him that they were still open to some kind of deal.







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First Posted: 06-12-08 02:28 PM | Updated: 06-20-08 05:12 AM