BUSINESS
06/21/2008 05:12 am ET | Updated May 25, 2011

Cheap Gas Latest Corporate Promotional Trend

Tired of $4-a-gallon gasoline? How about a free tank?

As U.S. fuel costs rise to records, marketers of cars, travel and even golf equipment are offering deals on fuel to keep sales from flagging.

Callaway Golf Co., the Carlsbad, California-based maker of Big Bertha drivers whose shares have fallen 29 percent this year, is giving away $100 of gasoline with the purchase of clubs costing as much as $529 each. Chrysler LLC in Auburn Hills, Michigan, is capping buyers' costs at $2.99 a gallon (3.8 liters) on most vehicles. Expedia Inc. of Bellevue, Washington, is handing out $50 prepaid fuel cards when customers use the largest Web travel agency to book at least three nights in a hotel.

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