Is A Sustainable Trend Sustainable?

Brand Week:

Is the environmental trend "sustainable"? To be so, marketers mad about the mantra might want to make sure their customers know what it means to maintain.

In conducting its Project Green study, BuzzBack, New York, found that only about one in three people were "familiar" or "very familiar" with the term sustainable and its meaning.

Read the whole story: Brand Week

Comments

[spiderbucket]

I hate to say it folks but being 'green' will go the way of bell bottoms and pet rocks. And the people who calim to be the most passionate about it will denouce it eventually just like the women who longed for 'real men' after the Alan Alda-era. Most Americans jump on any trend that comes along and this is no different. Sad but true. Sheeple suck and by this time next year it will all be over and your 'greenness' will be dissed all across the land.