NBC to Stream 2200 Hours of Olympic Coverage
The 2008 Summer Olympics, which begin on August 8, will captivate audiences worldwide: No other sporting event captures the spirit of sportsmanship and athleticism quite like this quadrennial gathering. But the Olympics can be a source of frustration for remote watchers: A complex schedule that mimics a 14-ring circus often makes following your favorite sports difficult. That is, until now.
NBC Universal hopes to transform your Olympics viewing experience via an ambitious Web strategy that includes more than 2200 hours of live streaming video (with the option of viewing up to four streams at once) and interactive data to help you move smoothly between text such as athletes' biographies and video of their performance.