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Obama Shops NBC Olympic Ad Packages

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First Posted: 06-19-08 10:35 PM   |   Updated: 06-27-08 05:12 AM

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Read More: Barack Obama, Beijing Olympics, NBC Advertisers, Obama, Olympics, Olympics Ads, Olympics Advertisers, Media News
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Advertising Age:

Those tuning in to NBC Sports' Olympics coverage this year will see spots from General Motors, McDonald's, Budweiser, Nike and -- just maybe -- Sen. Barack Obama.

Though the Obama campaign is keeping mum about whether it will definitely run spots, it has asked NBC Universal about Olympics advertising including $500,000, $2 million and $4 million packages of ads. (NBC presented those along with a $10 million package.) It's not only a sign that the Obama camp has faith it can continue its stellar fundraising achievements but a signal that a widening field of battleground states has the candidate contemplating national broadcast buys. An Olympics buy could also allow Mr. Obama to reach out to a large swath of women.

Read the whole story: Advertising Age

Those tuning in to NBC Sports' Olympics coverage this year will see spots from General Motors, McDonald's, Budweiser, Nike and -- just maybe -- Sen. Barack Obama. Though the Obama campaign is keeping...
Those tuning in to NBC Sports' Olympics coverage this year will see spots from General Motors, McDonald's, Budweiser, Nike and -- just maybe -- Sen. Barack Obama. Though the Obama campaign is keeping...
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