Kindle User Defends E-Book Reader, Makes Suggestions To Amazon
Might be of interest to investors, readers, writers, designers, marketers, etc. Or not...
Two months ago, I got a Kindle. It's a fascinating device, unlike almost any other launched by a significant tech company. Here's why:
1. It's for women and women are buying it. The bestseller list of Kindle titles is much less tech-heavy than Amazon's list was in the early days of the web. An Oprah book is #1. And the colors and feel of the machine don't feel like the current uber-geek tech dream device.
This is a fascinating strategy. It means that typical technology marketing and adoption strategies aren't in play, since most tech devices go after nerdy men. It means a slower start (since paying $400 for technology is a stretch unless it's your passion) but also possibly a much bigger finish.