BOTH Lances were in town last week.
The first, Lance Armstrong the bicycle champion and anticancer campaigner, was making television appearances to promote a new Web venture, livestrong.com, devoted to healthy living.
On Monday, Mr. Armstrong, 36, tan and fit, conversed studiously across the table from Charlie Rose about health care policy. The next day, he chatted on "The View" about a cancer summit in Ohio next month, and later that evening, he was ribbed by David Letterman about a luxurious photo spread of his Austin, Tex., home in Architectural Digest.
But there was also plenty of publicity unauthorized by Mr. Armstrong, including three days of coverage in The New York Post, a string of articles on Us Magazine's Web site and an article in Life & Style entitled "How Lance Stole Kate From Owen," all chronicling Mr. Armstrong's relationship with the actress and tabloid darling Kate Hudson.
This is the second Lance, the one people.com called a "notorious Texas playboy."
Friends confirmed reports that Mr. Armstrong and Ms. Hudson had kindled their relationship in the Bahamas in May, after she broke up with the actor Owen Wilson. Last week, the couple spent Father's Day in Brooklyn, attended an Iron Maiden concert at Madison Square Garden and stopped in at her West Village town house. "Kate's date," The Post called Mr. Armstrong in a headline, reducing the seven-time Tour de France champion to the role of a star's suitor.