J.C. Penney's Sex Ad "Disappointing," Fake (VIDEO)

UPDATE: Gawker reports that the J.C. Penney teen sex video was indeed a fake:

Because the spot is so well made, and because someone had to enter it it at Cannes, JC Penney is blaming its ad agency, Saatchi & Saatchi. The ad agency, in turn, is pointing the finger at production company, Epoch Films of New York, which is indeed the listed entrant. There is speculation "the video may have been filmed after hours by a producer at Epoch who was working on the Penney ads for Saatchi."

Silicon Alley Insider's Peter Kafka posted earlier on the suggestive J.C. Penney ad video clip:

When do you complain about a huge, free advertising campaign that's guaranteed to boost your brand's profile? When you're J.C. Penney.

The retailer is reportedly aghast about a clever clip, most likely created by Saatchi & Saatchi, the retailer's ad agency, which is about to become YouTube's most popular clip.You see, it suggests that teenagers may have sex -- and that J.C. Penney endorses the idea.

Watch the video here:

Comments

[wordjunkie]

We're always asking corporations to be more responsible when it comes to things like the environment. So why wouldn't we demand the same when it comes to commercials? As an ad writer, I appreciate the film but as a parent of an 11-year-old daughter, I wouldn't want to see it on TV.

[pencilpusher]

That was a very sweet ad. I'm ashamed to live in a country where that is even slightly controversial. It's still available on youtube, though it can no longer be viewed on the many sites like Huffpost who linked to it.

[RobotHouse]

Ah America, were creativity is silenced so effectively. This is by far better than any JC Penny's ad I've ever seen. And seriously who didnt have sex in your g/f's basement when you were teenagers?

[sociocanuck]

gay men, for one? ;p

[jerkzilla]

I like that ad! I thought it was cute! It depresses me how repressed we are in this day and age when an ad like that is controversial.

[nonconformist2]

The right wing is bringing morality back to this country. They will make sure that the only sex we have from now on, is public sex in men's bathrooms. The way nature intended it to be!

[mindlessmissy]

Ha ha ha ha ... Nice !

[Chad53916]

I'm sure they'll try to outlaw pleasuring one's self as well.

[Andman0121]

lol ok I dont get the controversy. J.C. Pennys pulled this because it suggests that teenagers.­..GASP!...­have sex???!?!?­!?!?!?!?!!­!!??! Really? REALLY? ugh

[MemphisBuffalo]

Some people are going to get fired over this ad. J.C. Penny is based out to Dallas, TX. A real liberal part of the country. lol

[trinity]

Yeah, that part of the country may be conservative but those "young gals are still have them youngins"
We were just down there and I could not believe the amount of girls that were "with child" who looked like they were still in high school. A cashier at a store was telling me about her 3 year old and she could not have been more than 18 at best.

Those kids may not be sneaking the basement (most homes down there don't have them) but they surely are rolling in the hay out in the barn...

[dadw5boys]

THE RIGHT WING RELIGIOUS GROUPS have taken over J.C. Pennys????

They will do anything to make a dollar.

Don't worry soon the T.V. 'S will go dark in most Liberal homes we will no longer have outr familys exposed to this stuff.
We are NOT BUYING THE CONVERTORS !!!!!!!!

[Jasel]

lol you have to admit taht was a little stupid on JC Penny's part.

[Cathexis]

I'm amazed this species still manages to procreate. What pathetic, neurotic animals!

[KillTheMessenger]

Evolution had about a billion years to make sexual procreation fail-safe in species which have no higher brain functions. Guess what she does to teenagers? She simply turns the higher brain functions off and procreation goes like that - snap!

[Triangle1]

You could take any Youtube video and stick a JC Penney logo at the end. This video watches more like a PSA. Hopefully they don't run downstairs, take their clothes off really fast then put them back on really fast, without having really fast sex in between.

[KillTheMessenger]

And I thought it would be at least funny. It isn't. It's nothing, really. We seem to have come to the point where our bigots are criticizing the most mediocre and trivial stuff.

So when do we start removing milk from the grocery shelves? It came from the teats of a lactating cow. There, I said four dirty words in a sentence ("come", "teat", "lactate" and "cow"). Do I qualify as a pervert now?

[PackyJ]

Well, yeah. But your comment has nothing to do with it.

:-)

[walk0nwalls]

And now back to your regularly regulated tripe guaranteed to offend nobody and catch no one's attention.