Beer Environmentalism: Sapporo To Help Drinkers Understand Impact

My Green Element:

According to Environmental Leader, next year, Sapporo, a Japanese beer company, will start labeling its beer bottles with the amount of carbon emissions associated with production and disposal. Japan's Economy, Trade and Industry Ministry is working on standardizing how carbon can be measured and labeled on consumer products.

In the UK, the Carbon Trust, a government-funded independent company, is developing a similar scheme, set to launch in the coming months. According to their site, companies like Coors and Coca-Cola will add the carbon label.

Read the whole story: My Green Element

Comments

[brighterside]

Hmmm Asahi beer is the most popular beer in Japan. Then comes Kirin.

I thought this was going to be some beer festival in Sapporo in which they were going to have a convention on environmental issues such as global warming. Guess I was wrong.

[robXdion]

Sapporo is good, but Orion is the best Japanese beer.

[uglicoyote]

I was always a Kirin fan myself, but I haven't had one for nearly forty years. Would like to try one to see if it (or my taste) has changed.