Fox News Back On Top, Wins Second Quarter Ratings After Q1 Loss To CNN
NEW YORK -- Fox News is poised to reclaim the title of the most-watched cable news network in the key advertising demographic in the second quarter of 2008.
The cable channel attracted the most 25- to 54-year-old viewers in prime-time this quarter, according to preliminary Nielsen Media Research data, drawing an average of 346,000 in that age group through Tuesday.
CNN, which was buoyed to first place last quarter by the presidential primaries, is back in second place with an average of 301,000 viewers in the demographic most sought after by advertisers. MSNBC is in third with 269,000. (Final numbers will be available next week.)
CNN's win in the key demographic in the first quarter of 2008 marked the first such victory for the cable news network in more than six years, and its success with political coverage animated executives.
Bill Shine, Fox News' senior vice president for programming, said his network regained the top spot in the second quarter because "we do better television than anybody else."



Los Angeles Times | Matea Gold | June 26, 2008 06:22 PM