Free Gas , Vegan Food, Lettuce Bikinis: New PETA Campaign

PETA has issued a press release about an upcoming event:

As motorists gear up for the holiday weekend, PETA's Lettuce Ladies--wearing nothing but strategically placed lettuce leaves--will hand out free Tofurky brand mock-turkey sandwiches and two free gallons of gas to the first 50 people at a Hess gas station in New York on Thursday. PETA is "doing lunch" at the gas station to let drivers know that the best thing that they can do for the environment is jettison their meat-based diets. Eating meat is a more environmentally harmful habit than driving an SUV.

Eating just a single pound of meat is the environmental equivalent of driving more than 40 miles in an SUV. Researchers at the University of Chicago determined that switching to a vegan diet is more effective at countering global warming than switching from a standard car to a Toyota Prius.

"In a time of rising gas prices and rising concern for the environment, we're going the extra mile to help Americans fill up on vegan fuel for their tummies and gas for their tanks," says Lettuce Lady Colleen Higgins.

The event will take place at 502 W. 45th St, New York City, on Thursday, July 3rd, at 2 PM.

Comments

[dapperd72]

As with many other PeTA campaigns, I have mixed feelings though their heads & hearts are clearly in the right direction. "Vegans taste better" is obviously a pun on a Dr. Ruth-style dietary satire alluding to the erogenous magnetism of vegans as opposed to consumers of the Standard American Diet of flesh, dairy & eggs. I'm glad these attractive women are wearing only lettuce as long as it's organically grown. However, their distribution of Tofurkey sandwiches isn't exactly the most health-inspiring choice of vegan cuisine. Admittedly, Tofurkey & similar "meat analogues" are a great transitional food for the newly epiphanied. I found them all delicious, convenient ingredients in my lunchtime sandwiches for the first few years after I became vegan. However, my education on raw food nutrition and culinary mastery upped the ante to a whole new level. I'm no master chef like Cherie Soria or Elaina Love of Living Light Culinary Arts Institute, but I've developed a flair for combining mostly organic, raw & living fruits, vegetables, nuts &/or seeds into a myriad of delectable concoctions. A handy place to start with simple, gourmet recipes galore is www.living-foods.com.

My other underlying qualm about PeTA is their tendency to exploit women's sexuality in many of their campaigns in the past decade. I imagine these men were attracted to them based on their lettuce bikinis but it's a dangerous tightrope to walk between progressive humor and gratuitous sexism.

[Raymondf]

I have an SUV, and only drive 40 miles in a month and a Half. Oh! yes I eat meat can't have a meal without it.

[joebaggadonuts]

Great. Now they are advertising to be soylent green. "Vegans Taste Better?" What's up with that moronic slogan. Eating from lower on the food chain reduces your exposure to toxins. Grains are better for your digestive system than meat too. Don't fall for it. Don't eat vegans.

[gevan]

I'll bring the Russian dressing.