England is abuzz about the 'faceless aliens' who are being spotted all over Britain. Due to the penchant of the 'creatures' for high profile events like Wimbledon, it can be assumed that the appearances are viral marketing. An 'official' website for the faceless people, which only displays a large counter and the text "True Character Will Emerge," strengthens this claim. The website bears the logo of Lotus Cars.
Daily Mail has photos, including a shot that proves that the 'faceless people' have eyeholes in the masks. This viral marketing stunt may join the ranks of other recent stunts, like the acrobatic ball girl and cellphone popcorn video.
Entrepreneur.com lists their top 10 successful marketing stunts.
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