07/18/2008 05:12 am ET | Updated May 25, 2011

Man Sells Ad Space On Leg To Raise Money

New Zealander James Stewart is taking guerrilla marketing to a new level this summer by selling tattoos as advertising space on his leg in a bid to raise NZ$1m (£384,000).

Stewart, a 24-year-old geology graduate, is promoting a website for local artists and will sell tattoos for NZ$500 per square centimetre.

His left leg offers 2,000 square centimetres of ad space in total and he has already confirmed the first tattoo will be a 10 x 7cm image of a seated fairy on a striped background.

Read more on Guardian