New Zealander James Stewart is taking guerrilla marketing to a new level this summer by selling tattoos as advertising space on his leg in a bid to raise NZ$1m (£384,000).
Stewart, a 24-year-old geology graduate, is promoting a website for local artists and will sell tattoos for NZ$500 per square centimetre.
His left leg offers 2,000 square centimetres of ad space in total and he has already confirmed the first tattoo will be a 10 x 7cm image of a seated fairy on a striped background.
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