07/18/2008 05:12 am ET | Updated May 25, 2011

Steve Jobs Calls iPhone Apps A New Computing Platform

A much-anticipated new version of the iPhone will go on sale Friday, but Apple Inc. will at the same time take the wraps off another offering that could have a more lasting impact on the mobile phone business.

The Cupertino, Calif., company will open its App Store, an online bazaar that will attempt to do for mobile applications like games, reference guides and other software what Apple's iTunes Store has done for music. Software developers and analysts say Apple's method of distributing mobile applications -- along with sophisticated capabilities of the iPhone -- represent one of the most ambitious efforts yet to refashion mobile phones into something closer to personal computers.

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