Analysis: Fox Business Just 69 Years From Overtaking CNBC

08/05/2008 05:12 am ET | Updated May 25, 2011
  • Jeff Bercovici

Rupert Murdoch is a patient man. But is he prepared to wait another 69 years to see his plans come to fruition?

That's how long it will take his new Fox Business Network to catch CNBC in the ratings on its present trajectory. Over the weekend, the Washington Post reported that FBN averaged 8,000 viewers during daytime programming and 20,000 viewers in primetime in the first three weeks of July. That's a little better than the numbers reported at the start of the year, when the channel was reaching 6,000 viewers during the day and 15,000 in the evening.

But at that rate of growth, it will be another 3,588 weeks, or 69 years, before FBN matches CNBC's daytime audience of 284,000.