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Canned Eel Drink 'Unagi Nobori' Goes On Sale In Japan

First Posted: 07-28-08 07:07 AM   |   Updated: 08- 5-08 05:12 AM

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A canned drink called "Unagi Nobori," or "Surging Eel," made by Japan Tobacco Inc., hit the nation's stores this month just ahead of Japan's annual eel-eating season, company spokesman Kazunori Hayashi said Monday.

"It's mainly for men who are exhausted by the summer's heat," Hayashi said of the beverage, believed to be the first mass-produced eel drink in Japan.

Many Japanese believe eating eel boosts stamina in hot weather.

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Filed by Anya Strzemien  |  Report Corrections