Canned Eel Drink 'Unagi Nobori' Goes On Sale In Japan
A canned drink called "Unagi Nobori," or "Surging Eel," made by Japan Tobacco Inc., hit the nation's stores this month just ahead of Japan's annual eel-eating season, company spokesman Kazunori Hayashi said Monday.
"It's mainly for men who are exhausted by the summer's heat," Hayashi said of the beverage, believed to be the first mass-produced eel drink in Japan.
Many Japanese believe eating eel boosts stamina in hot weather.







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First Posted: 07-28-08 07:07 AM | Updated: 08- 5-08 05:12 AM