Amazon Kindle Sales Living Up To Projections, Surprising Some

08/09/2008 05:12 am ET | Updated May 25, 2011

Newest data point on Amazon's Kindle sales, which Amazon says are great but won't ever quantify: TechCrunch cites "a source close to Amazon with direct knowledge of the numbers" who says the company has shipped 240,000 units since it went on sale in November.

That number is more or less in line with Citi anlayst Mark Mahaney's estimates from May; Mark thinks the Kindle could be a $750 million business that accounts for 3% of Amazon's sales by 2010. And by our thinking, it compares very nicely to Apple's iPod introduction: Apple sold 376,000 units in the first year after introducing the MP3 player, in 2001.

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