STYLE
08/12/2008 05:12 am ET Updated May 25, 2011

Calling Cards Are The New Business Cards

For a flagging stationery industry, calling cards--essentially nonbusiness business cards--have brought a welcome dose of energy. Some are teenier than standard business cards, others much bigger, and many come in bright colors that seem anything but stodgy. Among the buyers: playdate-seeking parents eager for a sane way to exchange contact info, retirees who miss having business cards to hand out (Memphis stationer Baylor Stovall calls them "cruise-ship customers") and itinerant young professionals whose cell phones and e-mail addresses are their most reliable locators.

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