McCain On Defense: New Ad Tries To Revive "Maverick" Identity

Barack Obama's two consecutive days of offense seem to have already paid small dividends: the McCain campaign feels compelled to defend their candidate's "maverick" persona.

While McCain's sucker-punch attack ads were the toast of the political commentariat last week, there was also much discussion of whether the Rove-style messaging would dilute the Arizona Republican's brand of incorruptibility and maverick honor.

That debate appears to be over, at least in McCain-land: the Senator seems to think his positive image could do with a bit of recapitulation.

Thus this ad, "Broken," which opens with the line: "Washington's broken. John McCain knows it. We're worse off than we were four years ago." It's notable for a word that doesn't appear anywhere: Obama.

In a press release tied to the ad, the McCain campaign provided numerous citations -- including a testimonial from consumer advocate Joan Claybrook, president of the Ralph Nader-founded Public Citizen organization. Still, the ad's claim that McCain is the "original maverick" seems a bit far-fetched, what with Republican Senate moderates like Mark Hatfield having already established a fine tradition before McCain ever entered the chamber.

Full script below:

ANNCR: Washington's broken. John McCain knows it. We're worse off than we were four years ago.

Only McCain has taken on big tobacco, drug companies, fought corruption in both parties. He'll reform Wall Street, battle Big Oil, make America prosper again.

Story continues below

He's the original maverick.

One is ready to lead -- McCain.

JOHN MCCAIN: I'm John McCain and I approved this message.

###

UPDATE: The Obama camp responds with a statement and a clip from a GOP debate in which McCain said the country was "better off" than it was "eight years ago" -- admittedly a different time frame than that in McCain's latest ad, but interesting nonetheless.

"Senator McCain wants Americans to forget that during the Republican primary, he said that Americans were better off than we were eight years ago, and that he thinks we've made 'great progress economically.' He wants us to forget that he's fully embraced the Bush policies he once opposed, and bragged about supporting those policies 'more than 90 percent of time.' The truth is, being a maverick isn't practicing the same kind of politics we have seen from Washington for decades, it isn't having a campaign run by Washington lobbyists, and it's certainly not promoting the same policies that have led America down the wrong path these past eight years," said Obama campaign spokesman Bill Burton.

Here's the video of McCain saying America has been better off under President George W. Bush:

Comments

[DaOne]

"Washingtons broken" says the man who has spent 26 years there.

"We're wrose off than we were four years ago" says the man whose party has been in charge for the last 8 years.

"The original maverick" says the man who has wholeheartedly adopted, not bucked, the Rovian negative ad strategy.

We know how to fix Washington and it starts with removing the dead wood.

[truegreen]

He is no Maverick. He is a loser!

[schicklett3]

Maverick my foot - he's a demented old man.

[rich3324]

Maverick my a$$. More like a gelding.

[MegInPA]

He says he'll reform Big Oil?

Really? Howso? By giving them increased tax-cuts? I'm confused.

Nice to see an ad that's not attacking Obama though.

[hmmmmmer]

Cough, Cough, Choke, Choke, giggle nervously.

[JimR]

Actually, I think James Garner was the original Maverick.

[Vige]

Garner a class act as well. Mc Shane a disgrace.

[lvogt]

McCain's become a right-wing weathervane.
Weathervane McCain.

[hstanfill4112]

McSame(Old Man Yells At Cloud)

[Obamagirl08]

Sorry McDufus.....You are no MAVERICK!

You, my friend, are PATHETIC!

[mj11051]

LMAO, So true