Ready, Set, Shop: A 72-Hour Shopping Marathon In Honor Of The Olympics

Humberto Leon and Carol Lim, the owners of the designer store Opening Ceremony (so named after their love of the events), are attempting this weekend to set a record that a Speedo LZR swimsuit couldn't break. They plan to keep their store, on Howard Street in SoHo, open for a 72-hour Olympics shopping marathon.

"From the very beginning, one of the things we've talked about was that we would love a store that was open at one or two in the morning," Mr. Leon said. "Sometimes you feel like going out, but you don't want to go to a bar."

Going to a store that specializes in pricey, directional clothes might not be the wisest alternative, particularly if one is coming from a bar at 4 a.m. But Opening Ceremony is planning to entice night owls with taco and ice cream giveaways and a roster of events that include a 6 a.m. Scrabble match on Saturday and a 1 a.m. table tennis tournament, hosted by the jewelry designer Philip Crangi, on Sunday.

Mr. Leon is also planning to broadcast the actual Games in the store.

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