MEDIA

Study: 49% Of Internet Users Use Search Daily, Up 69% From 2002

09/07/2008 05:12 am ET | Updated May 25, 2011

The percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one-half (49%).

With this increase, the number of those using a search engine on a typical day is pulling ever closer to the 60% of internet users who use email, arguably the internet's all-time killer app.1 Underscoring the dramatic increase over time, the percentage of internet users who search on a typical day grew 69% from January 2002, when the Pew Internet & American Life Project first tracked this activity, to May 2008, when the current data were collected. During the same six-year time period, the use of email on a typical day rose from 52% to 60%, a growth rate of 15%.

These new figures propel search further ahead of the pack, well in front of other popular internet activities, such as checking the news, which 39% of internet users do on a typical day, or checking the weather, which 30% do on a typical day.

Read more on Pew Internet & American Life Project

Suggest a correction