Greenwashing: How Bad Is It Really?

The debate between Joel Makower of GreenBiz.com and Jeffrey Hollender of Seventh Generation on the magnitude of greenwashing has been fascinating, although a tad touchy.

It illustrates some compelling contrasts:

* There's a big difference between whole-company and singular product assessments.

* Products are often the only face of a company for most people. And as they "green," companies often miss an opportunity to to showcase their environmental efforts: putting an 800-number on their newly-minted green products that would connect consumers with R&D or the sustainability group. Instead, they often make make isolated, environmental product claims without any context for the company as a whole.

Read the full story

Related:
::Read Graham Hill's blog Greenwashers Beware: The Truth Will Come Out on the Huffington Post.
::Read about the Six Sins of Greenwashing on the Huffington Post.

Comments

[Hopalongpoppyseed]

Some subjects are made obscure by brevity of presentation and some subjects are made obscure by length of presentation, and all subjects are made obscure by jargon. After reading the full article, I just don't care, because the essay is thick-headedly obscure. How about some context and background about the subject. We lead busy lives, you know.