Greenwashing: How Bad Is It Really?

The debate between Joel Makower of GreenBiz.com and Jeffrey Hollender of Seventh Generation on the magnitude of greenwashing has been fascinating, although a tad touchy.

It illustrates some compelling contrasts:

* There's a big difference between whole-company and singular product assessments.

* Products are often the only face of a company for most people. And as they "green," companies often miss an opportunity to to showcase their environmental efforts: putting an 800-number on their newly-minted green products that would connect consumers with R&D or the sustainability group. Instead, they often make make isolated, environmental product claims without any context for the company as a whole.

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Related:
::Read Graham Hill's blog Greenwashers Beware: The Truth Will Come Out on the Huffington Post.
::Read about the Six Sins of Greenwashing on the Huffington Post.