It illustrates some compelling contrasts:
* There's a big difference between whole-company and singular product assessments.
* Products are often the only face of a company for most people. And as they "green," companies often miss an opportunity to to showcase their environmental efforts: putting an 800-number on their newly-minted green products that would connect consumers with R&D or the sustainability group. Instead, they often make make isolated, environmental product claims without any context for the company as a whole.