Amazon Kindle Could Enjoy Explosive Success: Citi Analyst

Silicon Alley Insider:

Initial skepticism about Amazon's Kindle is being replaced by euphoria: Citi's Mark Mahaney, who was already bullish on the e-book reader, declares that is indeed going to be Amazon's iPod.

In practical terms, that means that Mahaney has gone back and revisited his original estimates from last spring. He now thinks Amazon (AMZN) will sell 378,000 units this year, double his initial guess. And he thinks instead of being a $750 million business that accounts for 3% of the company's sales next year, the Kindle will be a $1.1 billion business that accounts for 4%.

What's changed? No specific data, Mahaney says, because getting real numbers out of Amazon is impossible, and the supply chain is pretty tightly wrapped, as well.

Read the whole story: Silicon Alley Insider

Comments

[bujeeboo]

Too expensive and isn't backlit. I like to read in bed in the dark which I can do on my iPod using eReader. True, there aren't enough books on eReader, but I find good stuff all the time.

[keclxivq]

Why can't they do like the gaming consoles. Sell the console for much less knowing they will make it up with book sales. They don't seem to be looking at the big picture and that disturbs me greatly. If they sold these things for $50.00a piece they would be flying off the shelves. As it now stands a person must decide if they read enough to invest in this product. I agree it's a great idea. But the price is outrageous. Not to mention some of the books are also overpriced.

[GerryS]

who is blowing who on this deal?

[cmaff05]

I am very interested in getting one - but it is way too expensive.

[Nikelaus]

I've had my Kindle for about two months. I have read more in the last two months than any other time save when I was an English major. The device is awesome. i saw some comments on the original article's site about the iPhone having a reading app--not. the. same. No way an iPhone will ever be as comfortable as a book. There are TONS of books for less than a dollar. there are multiple sources. The free sample and dictionary are the best features. If you want to scoff, scoff--but not until you've had your grimy paws on one!

[Glowcy]

.
agree, Nikelaus, I luuuuv my Kindle. It's perfect for buying best selling fiction because those books don't pile up. I continue to buy print copies of books that I know that I will use as references.

I do wish I could swap books with other Kindle users. I give away print copies of books all of the time.

. .

[HeevenSteven]

When they provide a way for me to lend or give or sell my books to someone else, I'll consider it.

[clearthinker2008]

That thing is cool but way too expensive.