"Whatever, Martha!" — Stewart And Daughter Team Up On Show Mocking Old "Martha Stewart Living" Clips

New York Times:

LOS ANGELES -- Can Martha Stewart take a pie in the face -- even one she baked herself? Fine Living Network is about to find out.

On Sept. 16, Fine Living will unveil a new original comedy series built around a provocative premise: mocking Ms. Stewart. For a half hour, two hosts will critique -- in "candid and often acerbic" language, according to the channel -- old clips from her 1990s cooking and craft show. Fine Living, part of the E. W. Scripps Company, calls the series "Whatever, Martha!"

For Fine Living, a fast-growing but small channel available in about 50 million homes, the endeavor comes with a built-in punch line that doubles as an insurance policy. The co-hosts of "Whatever, Martha!" are Ms. Stewart's daughter, Alexis Stewart, and Jennifer Koppelman Hutt, who is the daughter of the chairman of Martha Stewart Living Omnimedia, Charles Koppelman.

Martha Stewart is not widely known for her sense of humor. But she is in on this particular joke. In fact, she created it, dreaming up the premise after watching reruns of "Mystery Science Theater 3000" during a sleepless night. That series, produced from 1988 to 1999, delivered sarcastic commentary about old horror movies, and had blossomed into a cable cult hit.

"They promised not to be mean, and I had to trust them," Ms. Stewart said in an interview. "I'm not going to have a heart attack."

Read the whole story: New York Times

Comments

[NYCMami]

Another entitled celebrity kid gettiing ahead of the pack.

Imagine that!

[jollyelle]

brilliant idea ---though i have to say, i wish they would have random guest mockers...­....... i would happily poke fun at the projects!!!
As wonderful as Martha Stewart is one can't help but make some snide remarks all in the name of fun, of course. Miss Piggy was especially good at doing that......­.!!!! :)

[KOisGod]

Yet another reason to turn off your TV and get your info from sites like this one.

Best part - no FORCED commercials

[Mort]

HuffPo is full of commercials!

[wdw101]

get a dvr

[TovSquirrel]

Awwww, how cute!

I am so glad do not watch Television.

[Topfeeder]

That's too bad there is some great stuff on television. Check out Mad Men, Breaking Bad, Invervention, Frontline, The First 48, Craig Ferguson, to name just a few. You do have to be picky, but like everything else in life, you have to open many clams to find the pearls.

[LeftLeanWing]

No No No...

This mocking spoof needs to be done with Drag Queens after they've consumed a few cocktails.

Hilarity will be unleashed

[NYCMami]

This I might watch.

[StephenJK]

I want to marry Martha. I could teach her some trick or two.

[marymansour]

Martha Stewart is something of a champ. I know she took stock tips but she served her time, without a bunch of hoopla, and in gamely fashion. I wish her well on this new endeavor.

[NotaBeliever]

What the heck! This is a great idea. I would almost get cable TV to watch this. The sewing segments should be a scream all by themselves.

[JScott]

So will there be blacked out cutouts at the bottom of the screen just like MST3K?

Oh what Joel Hodgson hath wrought.

Wasn't there supposed to be a similar format for a hispanic oriented channel, with something like 2 guys and a movie?

[Eric8869]

Alexis Stewart needs a job to pay for her fertility treatments. She was spending like 200K a WEEK to try to have a baby. I saw her on Oprah and thought she is so delusional.

At some point you just have to accept the fact that you should adopt a child. She is wasting so much money that she could do so much good with. She could actually be helping children instead of lining healtcare pockets.

She seemed like she had gone off the deep end over this issue. She needs professional help.

[Mort]

They all need help. Martha developed a fetish for hoarding condiment packs in prison.

[ADVOCATE4ZPG]

Nature may be trying to tell you something if conception doesn't happen the "conventional way"!?!?