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Some YouTube Clips Now Featuring Ads

First Posted: 08-16-08 09:55 AM   |   Updated: 09-16-08 05:12 AM

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New York Times:

After years of regarding pirated video on YouTube as a threat, some major media companies are having a change of heart, treating it instead as an advertising opportunity.

In the last few months, CBS, Universal Music, Lionsgate, Electronic Arts and other companies have stopped prodding YouTube to remove unauthorized clips of their movies, music videos and other content and started selling advertising against them.

Read the whole story: New York Times

Filed by Nick Sabloff  |  Report Corrections