Fox News Channel wants more friends. But instead of reaching out on the News Corporation's own social network, MySpace, the cable news channel is choosing to network on the site's chief rival, Facebook.
Think it has anything to do with MySpace's existing partnership with MSNBC? Fox says it has more to do with audience.
Facebook is "currently the leading social network" worldwide, said Joel Cheatwood, the senior vice president for development at Fox News. "They also have a user that's a little older and a little more sophisticated."
On Tuesday, Fox will roll out a redesigned Facebook page using seemingly every feature that the site offers: discussion boards, a wall for users' comments, reviews, polls and photo submissions.
Most important, the network has designed a video player built for social networking: users can watch Fox videos, create customized playlists, post individual videos on their profiles, and share the clips with friends in the Facebook environment.