Jerry Seinfeld: Microsoft's New $10 Million Pitchman

Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.'s advertising, is turning for help to Jerry Seinfeld.

The software giant's new $300 million advertising campaign, devised by a newly hired ad agency, has been closely guarded. But Mr. Seinfeld will be one of the key celebrity pitchmen, say people close to the situation. He will appear with Microsoft Chairman Bill Gates in ads and receive about $10 million for the work, they say.
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The new ad effort is expected to use some variation of the slogan "Windows, Not Walls," according to several people familiar with the matter. Those people say the point is to stress breaking down barriers that prevent people and ideas from connecting. The campaign, said to debut Sept. 4, is one of the largest in the company's history.

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Comments

[AERO]

They should have gotten Newman--he's funnier.

[sedum]

As time passes and MS remains on top, you'll probably see the entire Seinfeld gang although more p.r. needs to be done on Kramer.

[crazylikeafox]

Wow, this is going to be one hell of an ad campaign with it's time travel and all !!!!

[dutchgirl55]

Well, guess my next computer will be a Mac

[trinity]

Does Jerry really need the money? Didn't his wife make enough money on the cookbook she ripped off?

[Melissa]

Good for Jerry! Television is not the same since his show went off the air.

[RGKahn]

Yeah! It's better now.

[hipdeep]

Jerry joins the dark side - sad . . .

[j0hnwi11iams]

If I don't watch the commercials, can I get a rebate?

[Cos1]

What a waste. They should have spread that money around and hired some REAL funny people. Jerry isn't exactly a fresh idea.

[Badbone]

Washed up commedian shilling for washed up company. But seriously, this says a lot about Microsoft. They actually think that Seinfeld is hip! Behind the times much, Bill?

[crazylikeafox]

I read it was none other then the hot, hot agency Crispin Porter + Bogusky who are doing these "hip, cool" ads. Good god. They must have put the D Team on it.

[CKieffer]

Stupid stupid decision..­.. they should have picked Seth Rogan, Jonah Hill or even Steve Carrell. Seinfeld? Bah...

[JeremyO]

In the words of the late great Bill Hicks, your off the artistic roll call forever Jerry. Why would a billionair need to shill for MS for a measly $10 mil?

[Jason357]

Good luck selling that crap.

[Revanchist]

Love ya Jerry, you can do no wrong.

[ccpostman]

Seinfeld is the perfect person.
Microsoft software is now a total joke! Takes a jokester to deliver a joke!

I guess Steve Bummer got tried of "Mr. PC" on the Apple commercials making truthful fun of Windows Vista.

What is that old nursery rhyme???

" All the king's horse and all the king's men can not restore MS Windows reputation again "

[Revanchist]

Internet Explorer is not responding. I love me my XP. Not so much Vista. Hard Drive fulla patches.

[WIpatriot]

Suggest you download Firefox browser...­never had a problem with my XP.

[BobsNotWorking]

What year did Seinfeld's sitcom go dark? This year's high school graduates were how old when it went off air? This is their choice? Really? I love Jerry, but I'm 60!

[Destin]

Maybe he'll do better than that guy did for the Mac, lol. But then, I don't think anyone should be helping M$ to be honest. They got too much power as it is.

I'd prefer he endorse the computer that has yet to be topped by either a Mac or MS machine... the Amiga.