Bloomberg Accidentally Publishes Steve Jobs Obituary

The Bloomberg financial newswire decided to update its 17-page Steve Jobs obituary today -- and inadvertently published it in the process. Some investors were undoubtedly rattled to see, as our tipster did late this afternoon, the Apple CEO's obit cross the wire and then suddenly disappear. Jobs's battle with pancreatic cancer, and speculation over his health, jarred Wall Street earlier this year and continues to be the subject of speculation. The Times weighed in on the matter as recently as last month, when columnist Joe Nocera spoke with the secretive tech executive. But news organizations routinely prepare obituaries in advance, even for the healthy. And if Bloomberg readers had seen the internal story slug, "testjobs," their jitters might have abated. The obit, which we've obtained and reprinted after the jump, is a bit macabre to read but should not scare you out of your Apple shares.

Read the whole story here.

Comments

[truth101]

The recent blog about Apple being rotten to the core said it all.
Jobs is at the core. They have failed to admit their imac keyboard
sucks and refund purchasers or offer a free new keyboard.
THEY ACT LIKE A COMPANY WHICH IS ALIVE AND VIBRANT
BUT its of course really about the money. Too bad Steve JOBS
IS SUCH A LAME SAD GREEDY MF who puts junk out on the market
for TEST DUMMIES CALLED THE PUBLIC. APPLE SUCKS
and hopefully NOKIA AND SIEMANS, etc will knock them down
with better phones and better services. they deserve to fail

[Bluedog12]

The dude has to stop dressing like Mr.Spock then maybe he won'tbe mistaken for dead.

[CammyV]

What a faux pas.

[wm1066]

French for mistake.

[rgersmrk]

Ooops! Awwwkward....although funny. lol

[dgscol]

He possibly took a bad Chinese pill. Best of luck to him.

[wayoutleft]

jobs' vitals actually flatlined. but after a 2 hour wait his attending physicians finally reached level 3 tech help and he was successfully rebooted.

[the964kid]

Ouch!

Thats freakin cold!

[rooks]

He is lucky man. This could be a new trend; reading your obit before death.

[martinchill]

curse this technological age...

*chuckle*

[Moxo]

Did Apple just put out a new version of iLife??
Steve Jobs2?

[my2cnts]

Hey this reminds me of the Mary Tyler Moore show-

episode 92 Better Late ¦ That's a Pun ¦ Than Never

To relieve her boredom, Mary jokingly writes a humorous obituary of one of the people in the WJM-TV file. Coincidentally, the same person dies the following day and the obituary is read on the air. Lou has no choice but to suspend Mary, but she threatens to quit in response ...

ha ha! ... did anyone get suspended at bloomberg??

[Jason357]

You know the episode names of The Mary Tyler Moore Show?

[wm1066]

Not that hard to look up on line.

[EarthToZoey]

iDied

[Big0725]

Oh Zoey!

[BigMitch]

Too bad Mark Twain took all the good lines.

[Moxo]

Bloomberg uses PC's, so waddya expect?

[ChristianEcon.com]

lol...

[EspressoAtNoon]

What would be really interesting is if Bloomberg shorted Apple stock before the obituary ...

[ProfessorDuh]

You have a sinister mind. And a wise one.

[Jason357]

It wouldn't be on any account that'd trace back to them.

[kellygrrrl]

WTF?

[Jason357]

You WTFing the mistake or that they have obits prepared and ready to go?