Dita von Teese Named The New Face (And Body) Of Wonderbra (PHOTOS)

The wellspring, and sole star, of the current vogue for 'burlesque' style shows Dita von Teese has finally completed her transition from fringe entertainer to high street icon by securing the coveted position of the 'face' (and body) of the Wonderbra brand. The model will launch her own signature range under the Wonderbra umbrella at the end of next month.

....The new range fronted by Von Teese features some novel design features, like man-friendly quick-release clasps making the bras easier to remove than traditional models.

The Wonderbra brand dates back to before the Second World War but it was really the early 1990s campaign spearheaded by model Eva Herzigová that ensured it its current prominence as the best known name in lingerie.

Keep reading.

Dita previewed these items from the line:

-Or-

Visit the official website of Dita von Teese.

-Or-

Read about how Wonderbra's recent "breast billboard" in London became "the biggest collection of boobs ever seen."

Comments

[NEANDERTHALL]

01:20 PM on 09/10/2008

MAGIC!!!

[MajorKong]

08:21 AM on 08/30/2008

Oh my!

[JBS]

03:58 PM on 08/30/2008

"Hubba hubba" - A.E.Neuman

[andhakari]

01:38 AM on 08/30/2008

I've missed the news for a few days: is this the new Republican VP candidate?

[cminri]

09:05 AM on 08/30/2008

Loved that!

[MrCoffeeCup]

11:25 PM on 08/29/2008

Second Comment:

Like these photos then google "Alberto Vargas"! Check out that very wonderful artist(wholesome) and his work!!!

Look again at the photos and then Alberto Vargas WWII artwork. What do you see?

What is old becomes New!!! Keep up the great fashions.

[MrCoffeeCup]

11:20 PM on 08/29/2008

Hey commentors? Take a good look at these photos!

Brings back all the memories of the 1930's through the 1950's! Great lingerie looks from way back then!

Which is why your Mom and Dad or Grandma and Grandpas jumped each other's bones.
Then "TA DAAA" little ones everywhere!

And you thought you invented good sex and provocative alluring looks.

What's old becomes new! And the beat goes on and beat goes on....

[calliope]

01:31 PM on 08/29/2008

Love the styles (so cute!), and Von Teese gives great glamour to the brand. It's nice to be reminded that we women can be sexy without wearing terry-cloth pants that say "Juicy" across the butt!

[JBS]

07:38 PM on 08/28/2008

A little Alberto Vargas influence there.

[Mode Monitor]

04:21 PM on 08/28/2008

It's nice to see real glamour in action, burlesque or not, in a time of ubiquitous terry cloth sweats and ugly flip flops. www.modemonitor.com

[wm1066]

02:45 PM on 08/28/2008

Betty Page reborn!
wow

[ICanHasDemocracy]

01:47 PM on 08/28/2008

humminahumminnahummina.....

von tease is right!

'scuse me I need to take a moment...

[JScott]

01:43 PM on 08/28/2008

Hmmm would it and she be as successful if she used her real name-Heather Renée Sweet?

[hilaritee]

01:34 AM on 08/29/2008

i don't think anyone is looking at her name right now.....

[Triangle1]

01:32 PM on 08/28/2008

She could wear a burlap bag and it would look timeless, "edgy," and classical. http://mespace.wordpress.com

[hartkid]

01:28 PM on 08/28/2008

good lord. please, please huffpo, why do you not put up more of this?

[Joshuarr]

01:12 PM on 08/28/2008

Wow - I haven't seen that much PhotoShop in action since my freshman year.

[leap1]

08:18 PM on 08/28/2008

Yeah, she looks really fake.

[wanked]

06:54 AM on 08/29/2008

Gheesh, if I could look that fake for just one day.....

[JBS]

04:25 PM on 08/30/2008

A basic homage to George Hurrell, Ruth Harriet Louise and the other Hollywood studio glamour photographers of the 30s and 40s

You can do it without PhotoShop. Just takes a little more work.

[ImmanuelGoldstein]

08:08 PM on 08/30/2008

Yea you have to use a REAL airbrush rather than a digital one. It requires a LOT more technique as real airbrushes don't come with and Undo (control Z) function.