09/28/2008 05:12 am ET | Updated May 25, 2011

Dita von Teese Named The New Face (And Body) Of Wonderbra (PHOTOS)

The wellspring, and sole star, of the current vogue for 'burlesque' style shows Dita von Teese has finally completed her transition from fringe entertainer to high street icon by securing the coveted position of the 'face' (and body) of the Wonderbra brand. The model will launch her own signature range under the Wonderbra umbrella at the end of next month.

....The new range fronted by Von Teese features some novel design features, like man-friendly quick-release clasps making the bras easier to remove than traditional models.

The Wonderbra brand dates back to before the Second World War but it was really the early 1990s campaign spearheaded by model Eva Herzigová that ensured it its current prominence as the best known name in lingerie.

Keep reading.

Dita previewed these items from the line:





Visit the official website of Dita von Teese.


Read about how Wonderbra's recent "breast billboard" in London became "the biggest collection of boobs ever seen."