Vanity Fair New Establishment 2008: The Media Moguls & Personalities

10/04/2008 05:12 am ET | Updated May 25, 2011
  • Danny Shea Editorial Director, The Huffington Post

Vanity Fair describes its annual New Establishment list as "a global, movable band of thinkers, owners, creators, and buyers who are the tastemakers, trendsetters, opinion formers and agenda creators in the worlds of politics, entertainment, media, business, technology, and fashion" and lists as criteria for entry "wealth and influence, as well as such intangibles as vision, philanthropy, and the x factor."

Naturally, there are a number of media personalities — both moguls and performers, or, as newly minted Life Member of the New Establishment Richard Parsons might say, "suits and talent".

New Faces:

  • Google CEO Eric Schmidt joined the company's co-founders this year in the #3 spot
  • Facebook's Mark Zuckerberg joined the fray, at #25
  • New York Times Exec Editor Bill Keller joined the list at #60
  • Vogue editrix Anna Wintour joined the list at #64
  • Jeff Zucker returned to the list at #68
  • Matt Drudge joined the list at #74
  • Tom Brokaw returned to the list at #95
  • Wall Street Journal's Walt Mossberg joined the list at #100

Rising

  • Viacom's Sumner Redstone took a huge leap, from #70 to #32 — perhaps an acknowledgment that he'll be around for a while
  • Viacom's Philippe Dauman shot up to #41 from #68
  • Vivi Nevo jumped from #59 to #43
  • Jon Stewart went from #89 to #44
  • Stephen Colbert went from #87 to #45

Falling

  • Rupert Murdoch dropped from the top spot last year to #2, making way for Vladimir Putin
  • Fox's Peter Chernin fell from #24 to #40
  • Oprah plummeted from #14 to #43 — a reflection of falling ratings and lower circulation numbers at O Magazine?
  • Carlos Slim Helu dropped from #11 to #46
  • CBS' Les Moonves dropped from #25 to #54
  • Liberty Media's John Malone fell from #69 to #86
  • Harvey and Bob Weinstein plummeted from #41 to #87

Full list of media players below (last year's rank in parentheses):

2. Rupert Murdoch, News Corp. (1)
3. Sergey Brin (3), Larry Page (3), and Eric Schmidt (new entry), Google
12. Michael Bloomberg, Mayor of New York, Bloomberg L.P. (9)
18. Barry Diller & Diane von Furstenberg (15), IAC; Diane von Furstenberg (15)
25. Mark Zuckerberg, Facebook (new entry)
27. Jeff Bewkes, Time Warner (22)
29. Herb Allen, Allen & Co. (21)
32. Sumner Redstone, Viacom, CBS (70)
35. Robert Iger, Disney (36)
39. Howard Stringer, Sony (17)
40. Peter Chernin, News Corp. (24)
41. Philippe Dauman, Viacom (68)
42. Vivi Nevo, NV Investments (59)
43. Oprah Winfrey, Harpo Productions (14)
44. Jon Stewart, The Daily Show (89)
45. Stephen Colbert, The Colbert Report (87)

46. Carlos Slim Helú, Teléfonos de México, América Móvil (11)
50. Mike Nichols & Diane Sawyer, director; ABC News anchor (42)
54. Leslie Moonves, CBS (25)
60. Bill Keller, The New York Times (new entry)
64. Anna Wintour, Vogue (new entry)
65. Brian Roberts, Comcast (57)
68. Jeff Zucker, NBC Universal (returning)
69. Jeff Skoll, Participant Media (61)
74. Matt Drudge, the Drudge Report (new entry)
81. Charlie Rose, Charlie Rose (80)
82. Frank Rich, The New York Times, HBO (82)
84. Jann Wenner, Wenner Media (74)
86. John Malone, Liberty Media (69)
87. Harvey & Bob Weinstein, the Weinstein Company (41)
90. Arianna Huffington, the Huffington Post (98)
95. Tom Brokaw, NBC News (returning)
100. Walter Mossberg, The Wall Street Journal (new entry)