Us Weekly Palin Cover Causes Scandal? Maybe Not... UPDATE
***UPDATED 9/5, 3 PM***
A well-placed source at Us Weekly tells Huffington Post that since Wednesday, there have actually been a little more than 1,000 cancellations. However, there have also been a little more than 1,000 bonus subscriptions from supporters of the magazine, without any efforts on the part of the magazine to gain subscribers from the controversy.
"In the end, it's a wash, but encouraging to see how involved the readership is in the election," the source says.
The Palin story also drove Usmagazine.com's third highest day of traffic in the site's history.
Previously, MSNBC Scoop gossip columnist Courtney Hazlett reported that Us was losing between 5,000-10,000 subscribers after the controversial "Babies, Lies, and Scandal" cover:
Three celebrity weeklies -- OK!, People and Us Weekly -- featured Sarah Palin on their cover, but one of those magazines is reportedly losing subscribers because of it.
Us Weekly, which unlike People and OK!, chose a rather caustic cover line ("Babies, Lies and Scandal") is said to have lost thousands of subscribers in just the first 24 hours following the printing of the issue.
"I'm hearing it's 5,000, maybe more," says one well-placed source in the industry. Another source claimed that as many as 10,000 readers have already cancelled their subscriptions. A spokesperson for Wenner Media, which publishes Us, says "it is completely false that we are losing 10,000 subscribers." As for the 5,000 estimate, the spokesperson only said "that is false, too," but wouldn't comment further.
Related: Palin Cover Story Writer's HuffPost Blog: "I'm Voting For McCain"
Related: Sarah Palin Gets Cover Of Us, OK! Magazines







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Huffington Post
First Posted: 09- 5-08 11:36 AM | Updated: 10- 6-08 05:12 AM