Sarah Palin's Style Sparks Buying Frenzy, Wig Sellers And Shoemakers Rush To Cash In
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Sarah Palin, Sarah Palin Hair, Sarah Palin Lipstick, Sarah Palin Shoes, Sarah Palin Style, Sarah Palin Wigs,
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Wall Street Journal:
Fashion companies have discovered a lucrative new marketing vehicle: Sarah Palin.
Since John McCain chose her last month as his running mate, Gov. Palin's personal style has sparked a buying frenzy. Many women are snapping up her choices of shoes and eyeglasses and blogging about which brand of lipstick she wears. Hairstylists and wig sellers report sudden demand for her trademark up-dos. Indeed, the brands behind Gov. Palin's fashion taste have gone into overdrive seeking to cash in on the association.
First Posted: 09-12-08 06:30 PM | Updated: 10-13-08 05:12 AM