iOS app Android app More

Sarah Palin's Style Sparks Buying Frenzy, Wig Sellers And Shoemakers Rush To Cash In

First Posted: 10/13/2008 5:12 am Updated: 05/25/2011 12:45 pm

Wall Street Journal:

Fashion companies have discovered a lucrative new marketing vehicle: Sarah Palin.

Since John McCain chose her last month as his running mate, Gov. Palin's personal style has sparked a buying frenzy. Many women are snapping up her choices of shoes and eyeglasses and blogging about which brand of lipstick she wears. Hairstylists and wig sellers report sudden demand for her trademark up-dos. Indeed, the brands behind Gov. Palin's fashion taste have gone into overdrive seeking to cash in on the association.

Read the whole story: Wall Street Journal

FOLLOW HUFFPOST STYLE

Filed by Anya Strzemien  |