STYLE

Sarah Palin's Style Sparks Buying Frenzy, Wig Sellers And Shoemakers Rush To Cash In

10/13/2008 05:12 am ET | Updated May 25, 2011

Fashion companies have discovered a lucrative new marketing vehicle: Sarah Palin.

Since John McCain chose her last month as his running mate, Gov. Palin's personal style has sparked a buying frenzy. Many women are snapping up her choices of shoes and eyeglasses and blogging about which brand of lipstick she wears. Hairstylists and wig sellers report sudden demand for her trademark up-dos. Indeed, the brands behind Gov. Palin's fashion taste have gone into overdrive seeking to cash in on the association.

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