John McCain's People Cover Selling Far Less Than Sarah Palin's: Report

10/17/2008 05:12 am ET | Updated May 25, 2011

Tossing aside the question of whether People has a pro-McCain-Palin bias, eventually the issue of covering the Republican candidates will be decided by the newsstand numbers.

MSNBC's Courtney Hazlett reports that Sarah Palin may be a newsstand superstar, but the McCain family isn't faring as well. From her Scoop column (second item down):

According to a well-placed industry insider, the McCain family issue has not sold as well as the Palin cover; in fact early estimates indicate it is selling below the magazine's weekly average.

"The early numbers have (the McCain issue) a good bit below their average -- about 1.3 million," says the source. "Palin did about 1.7 million, which is above average."

A rep for People said it was still "too early" to know whether the numbers were accurate.

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