Obama Takes On Economy, Partisanship In Direct Ad (VIDEO)

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First Posted: 09-17-08 07:23 AM   |   Updated: 10-18-08 05:12 AM

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Barack Obama's campaign is releasing a new television ad in which the Senator, speaking directly to the camera, lays out his economic agenda and positions himself as an above-partisanship leader on this tattered front.

The spot, which lasts two-minutes (suggesting an expensive ad buy), takes no direct digs at John McCain. Rather, the Senator casts blame for much of the current economic crises on government as a whole and takes a subtle jab at the media as well.



"The truth is that while you've been living up to your responsibilities, Washington has not," he says. "That's why we need change. Real change. This is no ordinary time and it shouldn't be an ordinary election. But much of this campaign has been consumed by petty attacks and distractions that have nothing to do with you or how we get America back on track."

From there, Obama offers a bullet point rundown of his economic prescriptions: reforming the tax system, clamping down on lobbyists, fast tracking "a plan for energy 'made-in-America,'" and ending the war in Iraq. "Doing these things won't be easy," he concludes. "But we're Americans. We've met tough challenges before... I approved this message because bitter, partisan fights and outworn ideas of the left and the right won't solve the problems we face today. But a new spirit of unity and shared responsibility will."

The advertisement, the campaign says, will air nationally and in battleground states.

Full Script Below

In the past few weeks, Wall Street's been rocked as banks closed and markets tumbled. But for many of you -- the people I've met in town halls, backyards and diners across America -- our troubled economy isn't news. 600,000 Americans have lost their jobs since January. Paychecks are flat and home values are falling. It's hard to pay for gas and groceries and if you put it on a credit card they've probably raised your rates. You're paying more than ever for health insurance that covers less and less. This isn't just a string of bad luck. The truth is that while you've been living up to your responsibilities, Washington has not. That's why we need change. Real change. This is no ordinary time and it shouldn't be an ordinary election. But much of this campaign has been consumed by petty attacks and distractions that have nothing to do with you or how we get America back on track. Here's what I believe we need to do. Reform our tax system to give a $1,000 tax break to the middle class instead of showering more on oil companies and corporations that outsource our jobs. End the "anything goes" culture on Wall Street with real regulation that protects your investments and pensions. Fast track a plan for energy 'made-in-America' that will free us from our dependence on mid-east oil in 10 years and put millions of Americans to work. Crack down on lobbyists - once and for all -- so their back-room deal-making no longer drowns out the voices of the middle class and undermines our common interests as Americans. And yes, bring a responsible end to this war in Iraq so we stop spending billions each month rebuilding their country when we should be rebuilding ours. Doing these things won't be easy. But we're Americans. We've met tough challenges before. And we can again. I'm Barack Obama. I hope you'll read my economic plan. I approved this message because bitter, partisan fights and outworn ideas of the left and the right won't solve the problems we face today. But a new spirit of unity and shared responsibility will.
Barack Obama's campaign is releasing a new television ad in which the Senator, speaking directly to the camera, lays out his economic agenda and positions himself as an above-partisanship leader on th...
Barack Obama's campaign is releasing a new television ad in which the Senator, speaking directly to the camera, lays out his economic agenda and positions himself as an above-partisanship leader on th...
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- HyperDF I'm a Fan of HyperDF 4 fans permalink

Great ad... Right on!!! The campaign and the media should be focusing back on the issues that affect me and you! It is pretty clear that republicans put us in this crisis with their policies, it doesn't make sense to trust another republican who has voted 90% of the times with the current administration (who doesn't have a clue about the economy) to solve it. I hope Americans open their eyes... we might not have another chance! The moment is now! Obama '08..!

    Favorite    Flag as abusive Posted 09:08 AM on 09/17/2008
- emmaspeaks I'm a Fan of emmaspeaks 3 fans permalink

Now that is an ad. People can walk away understanding something about what will happen.

    Favorite    Flag as abusive Posted 09:07 AM on 09/17/2008
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Innovative ad. May be extremely effective.

    Favorite    Flag as abusive Posted 09:07 AM on 09/17/2008

Obama finds a way to have a detailed, classy and informative ad in spite of constant smear ads by the McSame campaign. Go Obama!

    Favorite    Flag as abusive Posted 09:16 AM on 09/17/2008
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Best Ad to date from either side. This is exactly what what we the American people need - ideas not smears. We need more bipartisian outreach. This campaign shouldn't be US vs. THEM. It really needs to be about real change - for that we need all of us, Dem, Repubs, Independents - all of us. Obama is the only candidate that can effectivly bring us together.

    Favorite    Flag as abusive Posted 09:07 AM on 09/17/2008
- renatam I'm a Fan of renatam 89 fans permalink

Agreed! Of course, MSNBC's "Morning Joe" crowd mocked it and Joe and Mika (whose job seems to be to laugh at whatever Joe says to make him appear normal and his opinions worthy of consideration) are so juvenille - they should call the entire show "news you can't use."

Barack is SERIOUS and treating Americans like we are capable of a SERIOUS discussion and participation in planning our collective future.

Republicans can't engage like this and are screaming for a dated/tired/dysfunctional engagement so they can shine as only they can -- by divisiveness, frat-boy mockery.

    Favorite    Flag as abusive Posted 09:15 AM on 09/17/2008
- DrFrescas I'm a Fan of DrFrescas 6 fans permalink

I like these types of ads.

    Favorite    Flag as abusive Posted 09:07 AM on 09/17/2008
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Posted from my Blackberry invented by John McCain:

Let's for the genius McCain plans with specifics. I am curious to know about his change but with specifics.

    Favorite    Flag as abusive Posted 09:04 AM on 09/17/2008
- Softnsweet I'm a Fan of Softnsweet 9 fans permalink
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ROFL.. bhatsor!!!!!

    Favorite    Flag as abusive Posted 09:17 AM on 09/17/2008

bhatsor,
The specifics are at his website barakobama.com. There's only so much that can be said in a two-minute ad.

    Favorite    Flag as abusive Posted 09:23 AM on 09/17/2008
- libratine I'm a Fan of libratine 2 fans permalink

Great approach! A refreshing change from the "Washington as Usual' style of politics. Obama and Biden speak my kind language and it is very nice to hear.

    Favorite    Flag as abusive Posted 09:03 AM on 09/17/2008
- Whinger I'm a Fan of Whinger 48 fans permalink
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All his life John McCain played follow the leader, today he's hanging on to Obamas's coat tails!

Copying is the greatest form of flattery John, but the image doesn't match your profile!

There's no substitute for the genuine original and you don't measure up to Barack Obama!

    Favorite    Flag as abusive Posted 09:01 AM on 09/17/2008
- harriscrl3 I'm a Fan of harriscrl3 191 fans permalink

This is what I"ve been sayign John McCain has rarely show any leadership in his quarter century in the Senate. But he is ready to lead Puleeze

Carol

    Favorite    Flag as abusive Posted 09:07 AM on 09/17/2008

simply beautiful....and simple

America dont mess this up again.

    Favorite    Flag as abusive Posted 09:01 AM on 09/17/2008
- Lotus19 I'm a Fan of Lotus19 8 fans permalink

hear, hear

    Favorite    Flag as abusive Posted 09:09 AM on 09/17/2008

Now that's the Straight Talk Express. Well done!

    Favorite    Flag as abusive Posted 09:00 AM on 09/17/2008
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All thinking Americans will understand Obama's statement.

If Obama depends on thinking Americans, he is doomed.

    Favorite    Flag as abusive Posted 09:00 AM on 09/17/2008
- jean22 I'm a Fan of jean22 11 fans permalink

Barack's doing what leaders do....LEAD. Mc Can't's doing what followers do FOLLOW THE LEAD.

    Favorite    Flag as abusive Posted 08:59 AM on 09/17/2008

I love this Ad.

Please America; don’t let your personal prejudice get in the way of real change.

    Favorite    Flag as abusive Posted 08:58 AM on 09/17/2008

It doesn't get anymore kitchen table than that.

    Favorite    Flag as abusive Posted 08:58 AM on 09/17/2008
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