Obama Takes On Economy, Partisanship In Direct Ad (VIDEO)

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First Posted: 09-17-08 07:23 AM   |   Updated: 10-18-08 05:12 AM

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Barack Obama's campaign is releasing a new television ad in which the Senator, speaking directly to the camera, lays out his economic agenda and positions himself as an above-partisanship leader on this tattered front.

The spot, which lasts two-minutes (suggesting an expensive ad buy), takes no direct digs at John McCain. Rather, the Senator casts blame for much of the current economic crises on government as a whole and takes a subtle jab at the media as well.



"The truth is that while you've been living up to your responsibilities, Washington has not," he says. "That's why we need change. Real change. This is no ordinary time and it shouldn't be an ordinary election. But much of this campaign has been consumed by petty attacks and distractions that have nothing to do with you or how we get America back on track."

From there, Obama offers a bullet point rundown of his economic prescriptions: reforming the tax system, clamping down on lobbyists, fast tracking "a plan for energy 'made-in-America,'" and ending the war in Iraq. "Doing these things won't be easy," he concludes. "But we're Americans. We've met tough challenges before... I approved this message because bitter, partisan fights and outworn ideas of the left and the right won't solve the problems we face today. But a new spirit of unity and shared responsibility will."

The advertisement, the campaign says, will air nationally and in battleground states.

Full Script Below

In the past few weeks, Wall Street's been rocked as banks closed and markets tumbled. But for many of you -- the people I've met in town halls, backyards and diners across America -- our troubled economy isn't news. 600,000 Americans have lost their jobs since January. Paychecks are flat and home values are falling. It's hard to pay for gas and groceries and if you put it on a credit card they've probably raised your rates. You're paying more than ever for health insurance that covers less and less. This isn't just a string of bad luck. The truth is that while you've been living up to your responsibilities, Washington has not. That's why we need change. Real change. This is no ordinary time and it shouldn't be an ordinary election. But much of this campaign has been consumed by petty attacks and distractions that have nothing to do with you or how we get America back on track. Here's what I believe we need to do. Reform our tax system to give a $1,000 tax break to the middle class instead of showering more on oil companies and corporations that outsource our jobs. End the "anything goes" culture on Wall Street with real regulation that protects your investments and pensions. Fast track a plan for energy 'made-in-America' that will free us from our dependence on mid-east oil in 10 years and put millions of Americans to work. Crack down on lobbyists - once and for all -- so their back-room deal-making no longer drowns out the voices of the middle class and undermines our common interests as Americans. And yes, bring a responsible end to this war in Iraq so we stop spending billions each month rebuilding their country when we should be rebuilding ours. Doing these things won't be easy. But we're Americans. We've met tough challenges before. And we can again. I'm Barack Obama. I hope you'll read my economic plan. I approved this message because bitter, partisan fights and outworn ideas of the left and the right won't solve the problems we face today. But a new spirit of unity and shared responsibility will.
Barack Obama's campaign is releasing a new television ad in which the Senator, speaking directly to the camera, lays out his economic agenda and positions himself as an above-partisanship leader on th...
Barack Obama's campaign is releasing a new television ad in which the Senator, speaking directly to the camera, lays out his economic agenda and positions himself as an above-partisanship leader on th...
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Slightly off topic:

What I find interesting is nobody thinks it's sexist that the McCain campaign wants to protect Sarah Palin from the press. As if she needs protection (which she does cuz she really has no clue). To say that we're sexist for wanting answers is ridiculous. I think it's sexist that the good old boys keep her sequestered as if she's some dumb female who can't handle stuff. Let her get the same treatment the men get. It's about equal rights isn't it? Well then... let'er rip. You want equal rights then you get them. Don't cry foul if someone asks something tough.

    Favorite    Flag as abusive Posted 02:59 PM on 09/17/2008

Great ad. Next I want to see an ad that boils down McCain's plan to tax our company paid healthcare benefits in digestible soundbites.

    Favorite    Flag as abusive Posted 02:54 PM on 09/17/2008

Sen. Obama, nice job approving your new AD. You know, the one making fun of Sen. McCain's inability to type on a computer keyboard.

Hey, he can't tie his shoes either. Or dress himself completely.

Sen. McCain was using and flying computer-guided Navy fighter jets not long after you learned how to WALK, and your mom was changing your “PullUps”.

Obviously YOU don't know how to use technology, because if you would have made a very complicated GOOGLE search, you'd know WHY he can't send an email.

Sure is nice when someone makes THEMSELVES look like a Dunce... you and your crew are an embarassment to this country.


Too easy.


http://www.NoMoreFuelCosts.info

    Favorite    Flag as abusive Posted 03:37 PM on 09/17/2008
- morefromLA I'm a Fan of morefromLA 25 fans permalink
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Tr0ll, how many times are you going to post this nonsense? Do you lose points when you are busted or is it like Palin's lies, it makes no difference how many times the lies are exposed?

    Favorite    Flag as abusive Posted 03:58 PM on 09/17/2008
- elcojonu I'm a Fan of elcojonu 28 fans permalink

With all the bad financial news coming out the last few days, Mc Ignorant has had a Deer-in-th­e-Headligh­ts look in his face; the guy really and trully doesn't know anything about Economics.
NOW is the time to get him and put him away; MORE ADS, MORE SURROGATES, MORE SARCASM, MORE DUMPING ON !
To the guys in Chicago: GO GET THIS FOOL !

    Favorite    Flag as abusive Posted 02:53 PM on 09/17/2008

To the posters who over-reacted to my comments about Obama's Ad being ineffective. This morning, I suggested that Obama needs a short, catchy, crisp, and clear TV ad that will sharpen his message, but I was heavily criticized. Please read the piece titled "The Beltway Buzzer" on today's First Read by Chuck Todd on MSNBC.com. http://firstread.msnbc.msn.com/archive/2008/09/17/1409425.aspx

Please Obama Fans...be fair and ask yourselves which of the Obama Camp TV Ads do you still remember? It's good to know that I'm not the only one who thinks the answer is almost NONE (except the Low Road and The Fundamentals of the Economy Ad). I think Obama Camp should use the same Ad people that MoveOn.org is using because their ads are much more effective.

    Favorite    Flag as abusive Posted 02:50 PM on 09/17/2008
- elcojonu I'm a Fan of elcojonu 28 fans permalink

I agree, more impact Ads, more sarcasm about MC's ignorance of what's going on, more reminding people of his role in Wall Steet deregulation( Graham-Leach ) and the Savings and Loan Scandal( Keating 5 ); the guy is VERY VULNERABLE in this area.
ATTACK ADS WORK , specially when they're TRUE.

    Favorite    Flag as abusive Posted 02:59 PM on 09/17/2008

I personally liked them all. But as to whether Americans liked them or remembered them is disingenuous in the extreme. These ads are made to make an impression on American voters. On average they last 60 to 90 seconds, and as to whether we remember specifics, let me put it to you this way.... The stock market crashed because of what 2 companies? One of them was bought out by a foreign bank... what was it's name? A second company folded yesterday, what was it's name.??? Come on people that was yesterday! You see my point? The majority of Americans can't remember much of what they see on the news, even if the same story is carried for weeks! But they do have a general IMPRESSION of what is going on. Like now. Now they know that Monday was a bad day for America. Now they are actually picking up the paper and reading or turning on the TV and actually listening. Now is when we need to move..

    Favorite    Flag as abusive Posted 03:09 PM on 09/17/2008
- bogues I'm a Fan of bogues 42 fans permalink

Part of the reason his ads don't get remembered is because his ads don't get talked about in the media the way McCain's do. It is absolutely true that McCain makes ads that will get free air time and Obama makes ads that will actually tell the American People what he will do as President.

    Favorite    Flag as abusive Posted 03:11 PM on 09/17/2008
- Knowitall I'm a Fan of Knowitall 74 fans permalink

I don't think it's necessary for him to go negative. I think it's much better if an ad leaves and impression rather than whether it's remembered. Most people who were aware then, remember the daisy ad, and the Willie Horton ad, but the impression is negative. These ads are not remembered so much for their effectiveness so much as their repulsiveness. They come back to haunt candidates every election. Finally this year, those negative impressions may bear fruit and turn voters off.

    Favorite    Flag as abusive Posted 03:35 PM on 09/17/2008

Barack is presidenti­al...it's what he does best. For zingers look to move on.org and Joltin' Joe Biden. Wow, was he on fire yesterday or what!!!!!! ??!!!!

    Favorite    Flag as abusive Posted 03:12 PM on 09/17/2008
- 4wehttam I'm a Fan of 4wehttam 14 fans permalink

I honestly don't think that that type of ad would work on the demographic he's trying to attract. Older voters especially won't look kindly to sarcastic ads....it may be ok for them that McBush does it, but i think they come to expect that from republicans and think it's ok.

    Favorite    Flag as abusive Posted 03:16 PM on 09/17/2008
- HC4BO I'm a Fan of HC4BO 34 fans permalink
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Check your voter status if you live in New York using ...

https://voterlookup.elections.state.ny.us/votersearch.aspx

Register and Vote Democrat ...

Let's Rebuild America, Middle Class First ...

    Favorite    Flag as abusive Posted 02:48 PM on 09/17/2008
- MarciL I'm a Fan of MarciL 3 fans permalink

I wish Obama would make a simple ad, saying how he would cut taxes for the middle class and by how much, but McCain would make Bush's tax cuts for the wealthiest 1% permanent. It would be very effective. The average American voter thinks in bumper stickers, remember.

    Favorite    Flag as abusive Posted 02:46 PM on 09/17/2008
- tyger I'm a Fan of tyger 19 fans permalink

This election reminds me a lot of the Clinton VS Bush 1 election. The repubs and media all but gave it to the repubs but Clinton pulled it out. We absolutely must not allow them to discourage us. The Repubs know this is going to likely be a landslide for Obama. That is why they have through so much mud!

    Favorite    Flag as abusive Posted 02:45 PM on 09/17/2008
- DogBitez I'm a Fan of DogBitez 3 fans permalink

I was nervous that the press was going to roll over and be submissive for the McCain camp... intimidated by the charges of sexism, etc. But this week, I'm sensing a change. The media is starting to show some teeth. I think Palin's free ride just came to a grinding halt. (I seem to have jumped methaphors­... from dogs to carnival rides... ah well... never said I could write well).

    Favorite    Flag as abusive Posted 02:49 PM on 09/17/2008
- Shadow08 I'm a Fan of Shadow08 235 fans permalink
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I think the press is angry over the war McCain declared calling them sexist because they did not fall all over palin.

McCain acts as if this election should be played by his rules. Like being angry because Barack would not allow McCain to chose how to run his campaign. He wanted Barack to commit to a series of Town hall events, essentially telling Obama how to run his campaign.

Then he said he went negative because Barack turned him down. Now he's mad at the press for not bowing down to Palin and asking if they could ask her some questions.

I think the American press has had it with John's attitude, like we should just give him the Whitehouse because he was a POW.

    Favorite    Flag as abusive Posted 03:15 PM on 09/17/2008
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This man is GENUINE. He believes what he says and isn't lying to us either. He knows the difference between right and wrong. Can't say the same for the Republicans. Look at Wall Street. It's crashing. We can't afford continuing Republican rule. It's just not serving the average American. If you can't see that, you're blind. Let's fix this country!

    Favorite    Flag as abusive Posted 02:43 PM on 09/17/2008
- jrterrier I'm a Fan of jrterrier 5 fans permalink

gee, i guess barack and his campaign are liars and sleezy for accusing mccain and palin of being liars.

"David Axelrod, Barack Obama’s chief strategist, said Sunday that John McCain is running the “sleaziest and least honorable campaign in modern presidential campaign history.” It was a line trotted out all weekend by various Obama staffers as part of an effort to portray the Republican nominee as a purveyor of the slimiest tactics in recent memory.

Yet presidential historians and political scientists interviewed by Politico scoffed at the notion, suggesting McCain’s approach is no harsher than those used in previous modern campaigns and certainly not by comparison to many historic campaigns.

“The idea that this campaign is the sleaziest ever is absurd,” said David Greenberg, a professor of history and media studies at Rutgers who has written books on Presidents Coolidge and Nixon. "In fact, there's been very little that's below the belt, and aides have been fired on all sides when they've gotten near, let alone crossed, the lines. There's nothing at all to rival the Swift-boating of Kerry in 2004, the imputations of un-Americanness to Dukakis in 1988, the anti-Catholic stuff against Al Smith in 1928 and the regular resort to slander and character assassination of so many 19th-century campaigns.­"

    Favorite    Flag as abusive Posted 02:49 PM on 09/17/2008
- morefromLA I'm a Fan of morefromLA 25 fans permalink
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So the defense of the McCain sleaze and lies is they could have been worse. Does that excuse Joe McCarthy because he didn't ruin as many lives as Richard Nixon?

    Favorite    Flag as abusive Posted 04:02 PM on 09/17/2008
- jrterrier I'm a Fan of jrterrier 5 fans permalink

“It’s not new or novel,” said Vanderbilt University political science professor John Geer, author of "In Defense of Negativity­." “McCain's tactics are no different than what we've seen in recent years," he said. "Presidential campaigns in the past few decades were worse in many ways.”

Geer, who researched his 2006 book in part by watching virtually every presidential campaign spot from 1964 to 2004, points to the 1964 election, among others.

In that contest between President Lyndon Johnson and Sen. Barry Goldwater, the Democratic president offered the notorious “Daisy Girl” ad that suggested election of his Republican rival would lead to nuclear Armageddon. A lesser-known but equally hard-hitting LBJ attack portrayed a young girl licking an ice cream cone as a woman off-camera suggested nuclear radioactive material generated by a Goldwater administration would poison the food supply.

And it’s often forgotten that 1984 Democratic nominee Walter Mondale ran a bruising set of attack ads against President Ronald Reagan. Channeling LBJ, themes included possible nuclear war — footage of children was interspersed with ballistic missiles and nuclear explosions — along with slashing attacks over fiscal and foreign policy, Geer said. "

    Favorite    Flag as abusive Posted 02:49 PM on 09/17/2008
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And?

    Favorite    Flag as abusive Posted 02:56 PM on 09/17/2008
- Roll451 I'm a Fan of Roll451 4 fans permalink

The Daisy Girl ad ran exactly once. The sex education ad is as dishonest as anything that has been put out by a presidential campaign in the last several elections, but that's ok - the blowback from it has been a net plus for Obama. You're not going to impress anyone by arguing that there were even dirtier ads 25-45 years ago.

    Favorite    Flag as abusive Posted 03:08 PM on 09/17/2008
- Shadow08 I'm a Fan of Shadow08 235 fans permalink
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This man is GENUINE.

Agreed. The most genuine candidate I've ever seen.

I think that rubs some of the old style politicains the wrong way.

    Favorite    Flag as abusive Posted 03:17 PM on 09/17/2008
- HC4BO I'm a Fan of HC4BO 34 fans permalink
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McSame and all the Bushies are always following Barack's lead ...

Goes to show you that had it been President Obama for the past 8 years the whole COUNTRY would have been swimming in Prosperity and Peace by now ...

Democrats '08 ....

    Favorite    Flag as abusive Posted 02:30 PM on 09/17/2008
- DogBitez I'm a Fan of DogBitez 3 fans permalink

Let me clear... I adore Obama. And, I really like the message of this ad... Barack's delivery is great... but... I don't know why the background had to look like a hotel room at the Holiday Inn. Very generic lamps and sofa... typical hotel fare. I think I would have appealed to the heartland a bit more and used a living room setup that featured some homey touches -- some pseudo-country designs. Not only would that have helped Mid-Westerners feel comfortable with him, it would have been a nice color backdrop instead of the bland beiges and boring browns which swallow him. Ah, but alas... did the Obama camp ask me for my opinion prior to shooting this? Nah.

    Favorite    Flag as abusive Posted 02:30 PM on 09/17/2008
- bujeeboo I'm a Fan of bujeeboo 6 fans permalink

I think someone pointed out here that for the guy who is running on being different, he sure isn't running anything novel or different in the advertising realm.

Artists have been inspired by Obama, yet you see none of that in his very conventional ads.

    Favorite    Flag as abusive Posted 02:32 PM on 09/17/2008
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That's because everything the campaigns run on has never been fixed (regardless of the past promises of past campaigns). What do you want? It's about the issues. Let's get a dose of reality. Obama has to be very careful b/c everything Obama says/does is under heightened scrutiny. He will fix our problems. If he doesn't, I'll eat my shorts. I look forward to never having to eat my shorts. He's the real deal.

    Favorite    Flag as abusive Posted 02:54 PM on 09/17/2008
- XME I'm a Fan of XME 26 fans permalink
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Conventional ads are a GOOD thing when he's at the stage now where he's trying to get conventional people!

    Favorite    Flag as abusive Posted 03:03 PM on 09/17/2008

I thought of that for a second. But a more homey look will not convey the seriousness of the situation. If it was a relaxed atmosphere, it will not convey the seriousness and urgency of the situation.

So this generic, business look was appropriate.

Not too presidential - as that will look presumptuous.
Not too corporate boardroom look - as that will look elitist.

The fact that you said Holiday Inn, generic, etc. - means that from an objective point of view - the place was safe. Bland and won't give out any subliminal messages.

If it was a home and a safe looking one, it might look like this guy was safe in the comfort of his home while turbulence surrounded him.

And if it was a farm, or a factory - it would be too fake and pandering too much.

So this was to me perfect. Bland, boring, background. So the focus now was on the message and not the surroundings.

    Favorite    Flag as abusive Posted 02:36 PM on 09/17/2008
- DogBitez I'm a Fan of DogBitez 3 fans permalink

Good points. Executive/­Presidenti­al would also have been a choice... but taking care not to appear too "elite" or presumptuous. I just worry that he disappears into the set. I'm a redhead... I know if I stand against a bunch of orangey reddish browinsh things I'll look like I'm wearing stealth camouflage! I can appreciate their attempt to focus on the message... but we're voting for the man. And Americans do love their flashy red, white and blue. That said... wow, I sure admire the guy.

    Favorite    Flag as abusive Posted 02:46 PM on 09/17/2008
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Are you freakin' kidding me? Instead of gettng lost in the set he's sitting in (it's not like he's sitting on a pile of gold nuggets-that'd be bad) why don't you listen to the MESSAGE he's sending. It's superficial stuff like this that is useless. I hear what you're saying but geez... he is trying to get a message across through his words, not the comfy couch in the back of the room. People need to get off this "he's just like me" or "not just like me" business. He IS just like all of us. He's an American. He's a very intelligent man and is not bs'ing us in the slightest. Let's get off the lame stuff and concentrate on the reall issues (AIG had to be rescued... this economy is a MESS people!).

    Favorite    Flag as abusive Posted 02:47 PM on 09/17/2008
- DogBitez I'm a Fan of DogBitez 3 fans permalink

Unnecessary attack, dude or dudette. Read my post... I admired the man and the message. I'm just debating the merits of the set. And there is NOTHING superficial or useless about any aspect of a political commercial­... every minute detail is planned and argued for or against. So much for intelligent discussions.

    Favorite    Flag as abusive Posted 02:52 PM on 09/17/2008
- dagnome27 I'm a Fan of dagnome27 8 fans permalink
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Wow - This makes a LOT of sense, unlike the flip-floppy screed coming from JM and SP.

    Favorite    Flag as abusive Posted 02:30 PM on 09/17/2008

An interesting approach from Obama. To air this ad for real in TV instead of just playing to the media would cost a fortune so I'm a bit skeptical for it to actually air a lot in TV. A well-balanced ad but I don't know how well that plays with an undecided voter. Too long, too boring, too much info? Undecideds like to have their political info in 15-second black-and-white commercial­s...hopefu­lly I'm wrong and average American's attention span can take this ad.
__________­__________­__________­__________­________
http://www.internationalpoliticstoday.com

    Favorite    Flag as abusive Posted 02:29 PM on 09/17/2008
- Shadow08 I'm a Fan of Shadow08 235 fans permalink
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John McCain expects us to believe he's on the side with the working stiff. He always voted against a raise in the minimum wage, and never favored a living wage, and does not believe in equal pay for women.

He wants us to believe his VP is a feminist, when she does not believe in equal rights for women.

Pailn wants us to believe she wants to help parents with special needs children, wheh she cut funds for special olympics. What kind of a person would cut funds for special olympics? Answer, only a republican.

He wants us to believe he's for the working stiff while running for a party that is anti-labor union, pro-CEO, pro-outsourcing, and against anything that would cost their Coporate mas ter s an extra dime. They take money out of your pockets and give it to the filthy rich. Witness the tax cuts for the oil companies.

If you want to vote against your interests, the interests of you family, your children and granchildr­en...Vote mccain.

If you want to vote for the better interests of the American worker, vote OBAMA-BIDEN!

    Favorite    Flag as abusive Posted 02:29 PM on 09/17/2008

And she makes women pay for their own rape kit.

Alaska #1 in all of the states in violence against women!

    Favorite    Flag as abusive Posted 02:34 PM on 09/17/2008
- ShamusNYC I'm a Fan of ShamusNYC 12 fans permalink

Shameful, isn't it. What's the justification?

    Favorite    Flag as abusive Posted 02:37 PM on 09/17/2008
- MikeG2008 I'm a Fan of MikeG2008 3 fans permalink

Barack Obama takes a two point lead in the Gallup tracking poll:

http://www.realclearpolitics.com/epolls/2008/president/us/general_election_mccain_vs_obama-225.html

Note that Intrade has Barack on top again as well. McCain still ahead nationally, but by less than one percent!?! The mainstream media is ignoring this for the most part, calling it a “tie”, and still questioning why Barack isn’t way ahead, and why he hasn’t “sealed the deal”, etc. “Why can’t he connect with the average voter?”, they ask disingenuously.

When McCain took such a lead the first time, there were headlines: “McCain Surges Ahead!”

The tide turns, as destiny would have it!

    Favorite    Flag as abusive Posted 02:29 PM on 09/17/2008
- Shadow08 I'm a Fan of Shadow08 235 fans permalink
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Sarah "flash in the pan" Palin is going from a good luck charm to an albatross around the neck of the collective GOP.

Just when the republicans thought she was the best thing that could happen to them, she turns out to be the best thing to happenn to the democrats.

Poor old John is looking bad these days. His face looks like something Hannibal Lector had for lunch.

I would feel sorry for him if he wasn't such a lying, mnipulative acoundrel who does not put counrtry first.

    Favorite    Flag as abusive Posted 02:34 PM on 09/17/2008

Gallup, and Zogby, and HotlineFD. The RCP average should be leaning Obama soon.

    Favorite    Flag as abusive Posted 02:39 PM on 09/17/2008
- Shadow08 I'm a Fan of Shadow08 235 fans permalink
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So the convention bounce and the Plain bounce have been erased? That's good news.

    Favorite    Flag as abusive Posted 03:22 PM on 09/17/2008
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Buyer's remorse?

Join the movement

www.votehillary2012now.com

    Favorite    Flag as abusive Posted 02:28 PM on 09/17/2008

What are you talking about?

    Favorite    Flag as abusive Posted 02:29 PM on 09/17/2008
- bujeeboo I'm a Fan of bujeeboo 6 fans permalink

You really are making me hate Hillary and if she runs again, I would rather vote for a sock puppet. Is that your intent?

    Favorite    Flag as abusive Posted 02:34 PM on 09/17/2008

Is that you, Sarah?

    Favorite    Flag as abusive Posted 02:39 PM on 09/17/2008
- DaveC19 I'm a Fan of DaveC19 13 fans permalink

I have a better idea. Vote 0 now, put H1ll4ry in a PRIME cabinet position where she can do some real good.

We CAN'T afford 4 more years of R. disaster.

    Favorite    Flag as abusive Posted 02:40 PM on 09/17/2008
- jean22 I'm a Fan of jean22 10 fans permalink

You're sooooo NOT helping Hillary.

    Favorite    Flag as abusive Posted 02:45 PM on 09/17/2008
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