Nielsen: Uncommitted Voters More Engaged By RNC Telecasts

10/23/2008 05:12 am ET | Updated May 25, 2011

Voters not yet committed to either candidate were 12% more engaged by TV coverage of the GOP convention than the Democratic convention, according to an analysis released Monday by Nielsen IAG.

"Engagement" refers to the amount of attention paid to a television program by the average viewer. Nielsen measures TV engagement by questioning a representative panel of viewers about their recall of specific telecasts' content.

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