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Rachel Maddow Ratings: Beats Larry King For The Week

Huffington Post   |  Danny Shea
First Posted: 09-23-08 07:05 PM   |   Updated: 10-24-08 05:12 AM

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Maddow King

Update: "Larry King Live" beat "The Rachel Maddow Show" in total viewers and in the demo Monday night. Numbers below:

Monday, September 22
9 PM - P2+ (25-54) (35-64)
Hannity & Colmes-2,408,000 viewers (710,000) (1,024,000)
Larry King--1,478,000 viewers (465,000) (748,000)
Rachel Maddow Show-1,146,000 viewers (396,000) (582,000)
Apprentice UK--a scratch w/47,000 viewers (a scratch w/23,000) (a scratch w/21,000)
Glenn Beck- 641,000 viewers (216,000) (370,000)

Original Post: Rachel Maddow has continued her impressive ratings success. After beating Keith Olbermann to be MSNBC's #1 show Tuesday night, she repeated the feat Thursday night, taking in 1.97 million viewers to Olbermann's 1.94 million. What's more, she soundly defeated Larry King in the 9pm time slot, making her the #2 show at 9pm for the week, behind Fox News' "Hannity & Colmes" (whose ratings were helped last week by the Sarah Palin interview).

Full ratings for last week 8PM, 9PM, and 10PM below, courtesy TVByTheNumbers.com.

Monday, September 15
6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume - 1,766,000 viewers (409,000) (772,000)
Situation Room-1,355,000 viewers (398,000) (634,000)
Race/White House w/d Gregory- 607,000 viewers (230,000) (318,000)
Mad Money-498,000 viewers (209,000) (269,000)
Prime News- 298,000 viewers (97,000) (183,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith - 2,141,000 viewers (453,000) (983,000)
Lou Dobbs-1,318,000 viewers (494,000) (687,000)
Hardball w/Chris Matthews-1,045,000 viewers (382,000) (475,000)
**Crisis on Wall Street (7PM-10PM)--406,000 viewers (166,000) (235,000)
Glenn Beck - 566,000 viewers (238,000) (354,000)

8PM - P2+ (25-54) (35-64)
The O'Reilly Factor- 3,530,000 viewers (773,000) (1,546,000)
Election Center-1,172,000 viewers (456,000) (588,000)
Countdown w/Keith Olbermann- 1,734,000 viewers (571,000) (765,000)
Nancy Grace -1,321,000 viewers (586,000) (787,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes-2,826,000 viewers (633,000) (1,183,000)
Larry King--1,692,000 viewers (538,000) (769,000)
Rachel Maddow Show-1,545,000 viewers (500,000) (726,000)
Glenn Beck- 625,000 viewers (285,000) (421,000)

10 PM P2+ (25-54) (35-64)
On the Record w/Greta--2,517,000 viewers (603,000) (1,185,000)
Anderson Cooper 360-1,610,000 viewers (622,000) (809,000)
Countdown w/ Keith Olbermann-857,000 viewers (315,000) (460,000)
**CNBC Asia (10PM-1AM)--187,000 viewers (96,000) (108,000)
Nancy Grace -762,000 viewers (353,000) (422,000)

11 PM P2+ (25-54) (35-64)
The O'Reilly Factor-1,625,000 viewers (438,000) (797,000)
Anderson Cooper 360--1,026,000 viewers (373,000) (507,000)
Rachel Maddow Show-530,000 viewers (155,000) (207,000)
Showbiz Tonight- 516,000 viewers (206,000) (246,000)

Tuesday, September 16
6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume - 1,977,000 viewers (407,000) (911,000)
Situation Room-1,077,000 viewers (326,000) (534,000)
Race/White House w/d Gregory- 684,000 viewers (243,000) (324,000)
Mad Money-357,000 viewers (129,000) (229,000)
Prime News- 241,000 viewers (98,000) (125,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith - 1,724,000 viewers (370,000) (770,000)
Lou Dobbs-1,156,000 viewers (387,000) (548,000)
Hardball w/Chris Matthews-821,000 viewers (277,000) (425,000)
Kudlow & Company--372,000 viewers (141,000) (223,000)
Glenn Beck - 467,000 viewers (134,000) (249,000)

8PM - P2+ (25-54) (35-64)
The O'Reilly Factor- 3,060,000 viewers (731,000) (1,253,000)
Election Center-1,166,000 viewers (431,000) (576,000)
Countdown w/Keith Olbermann- 1,635,000 viewers (509,000) (771,000)
On the Money--207,000 viewers (65,000) (106,000)
Nancy Grace -1,166,000 viewers (412,000) (618,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes-3,136,000 viewers (716,000) (1,375,000)
Larry King--1,710,000 viewers (496,000) (801,000)
Rachel Maddow Show-1,801,000 viewers (534,000) (872,000)
Business of Innovation--a scratch w/102,000 viewers (a scratch w/42,000) (59,000)
Glenn Beck- 656,000 viewers (211,000) (354,000)

10 PM P2+ (25-54) (35-64)
On the Record w/Greta--2,908,000 viewers (727,000) (1,367,000)
Anderson Cooper 360-1,828,000 viewers (647,000) (898,000)
Countdown w/ Keith Olbermann-1,127,000 viewers (412,000) (616,000)
Saving General Motors-187,000 viewers (93,000) (121,000)
Nancy Grace -717,000 viewers (373,000) (420,000)

11 PM P2+ (25-54) (35-64)
The O'Reilly Factor-1,625,000 viewers (507,000) (917,000)
Anderson Cooper 360--1,004,000 viewers (419,000) (556,000)
Rachel Maddow Show-646,000 viewers (254,000) (389,000)
Mad Money--215,000 viewers (97,000) (147,000)
Showbiz Tonight- 490,000 viewers (275,000) (278,000)

Wednesday, September 17
6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume - 2,108,000 viewers (442,000) (886,000)
Situation Room-1,013,000 viewers (290,000) (470,000)
Race/White House w/d Gregory- 612,000 viewers (212,000) (333,000)
Mad Money-518,000 viewers (209,000) (295,000)
Prime News- 304,000 viewers (118,000) (153,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith - 2,184,000 viewers (536,000) (1,043,000)
Lou Dobbs-1,121,000 viewers (329,000) (574,000)
Hardball w/Chris Matthews-1,145,000 viewers (405,000) (616,000)
**Is Your Money Safe (7PM-9PM)--462,000 viewers (172,000) (254,000)
Glenn Beck - 516,000 viewers (229,000) (289,000)

8PM - P2+ (25-54) (35-64)
The O'Reilly Factor- 3,839,000 viewers (837,000) (1,795,000)
Election Center-1,098,000 viewers (377,000) (506,000)
Countdown w/Keith Olbermann- 1,854,000 viewers (718,000) (953,000)
Nancy Grace -1,083,000 viewers (437,000) (597,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes-4,921,000 viewers (1,391,000) (2,456,000)
Larry King--1,646,000 viewers (630,000) (776,000)
Rachel Maddow Show-1,716,000 viewers (635,000) (829,000)
On the Money--285,000 viewers (169,000) (171,000)
Glenn Beck- 684,000 viewers (282,000) (417,000)

10 PM P2+ (25-54) (35-64)
On the Record w/Greta--3,561,000 viewers (1,052,000) (1,750,000)
Anderson Cooper 360-1,719,000 viewers (687,000) (834,000)
Countdown w/ Keith Olbermann-1,038,000 viewers (415,000) (541,000)
Big Idea w/Donny Deutsch--a scratch w/123,000 viewers (81,000) (a scratch w/50,000)
Nancy Grace -744,000 viewers (336,000) (424,000)

11 PM P2+ (25-54) (35-64)
The O'Reilly Factor-2,005,000 viewers (705,000) (1,082,000)
Anderson Cooper 360--1,147,000 viewers (527,000) (675,000)
Rachel Maddow Show-645,000 viewers (242,000) (353,000)
Mad Money--208,000 viewers (103,000) (134,000)
Showbiz Tonight- 494,000 viewers (230,000) (262,000)

Thursday, September 18
6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume - 1,903,000 viewers (341,000) (819,000)
Situation Room-1,185,000 viewers (346,000) (539,000)
Race/White House w/d Gregory- 792,000 viewers (260,000) (419,000)
Mad Money-298,000 viewers (85,000) (161,000)
Prime News- 305,000 viewers (116,000) (164,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith - 1,986,000 viewers (387,000) (925,000)
Lou Dobbs-1,121,000 viewers (414,000) (535,000)
Hardball w/Chris Matthews-944,000 viewers (253,000) (488,000)
**Is Your Money Safe (7PM-9PM)--369,000 viewers (138,000) (230,000)
Glenn Beck - 691,000 viewers (205,000) (314,000)

8PM - P2+ (25-54) (35-64)
The O'Reilly Factor- 4,092,000 viewers (824,000) (1,882,000)
Election Center-1,208,000 viewers (481,000) (580,000)
Countdown w/Keith Olbermann- 1,947,000 viewers (645,000) (1,000,000)
Nancy Grace -1,204,000 viewers (501,000) (689,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes-4,589,000 viewers (1,194,000) (2,202,000)
Larry King--1,855,000 viewers (598,000) (850,000)
Rachel Maddow Show-1,971,000 viewers (667,000) (1,003,000)
On the Money--233,000 viewers (108,000) (140,000)
Glenn Beck- 729,000 viewers (261,000) (421,000)

10 PM P2+ (25-54) (35-64)
On the Record w/Greta--3,286,000 viewers (853,000) (1,375,000)
Anderson Cooper 360-1,852,000 viewers (631,000) (885,000)
Countdown w/ Keith Olbermann-1,154,000 viewers (427,000) (597,000)
Big Idea w/Donny Deutsch--205,000 viewers (124,000) (109,000)
Nancy Grace -744,000 viewers (351,000) (416,000)

11 PM P2+ (25-54) (35-64)
The O'Reilly Factor-1,781,000 viewers (581,000) (945,000)
Anderson Cooper 360--970,000 viewers (377,000) (556,000)
Rachel Maddow Show-673,000 viewers (255,000) (402,000)
Mad Money--169,000 viewers (80,000) (113,000)
Showbiz Tonight- 505,000 viewers (246,000) (273,000)

Friday, September 19
6PM - P2+ (25-54) (35-64)
Special Report with Brit Hume - 1,867,000 viewers (352,000) (801,000)
Situation Room-1,023,000 viewers (309,000) (407,000)
Race/White House w/d Gregory- 763,000 viewers (258,000) (381,000)
Mad Money-390,000 viewers (169,000) (207,000)
Prime News- 201,000 viewers (87,000) (124,000)

7PM - P2+ (25-54) (35-64)
Fox Report w/ Shepard Smith - 1,957,000 viewers (415,000) (940,000)
Lou Dobbs-788,000 viewers (252,000) (382,000)
Hardball w/Chris Matthews--1,034,000 viewers (327,000) (524,000)
**Is Your Money Safe (7PM-9PM)--336,000 viewers (143,000) (190,000)
Glenn Beck - 285,000 viewers (96,000) (181,000)

8PM - P2+ (25-54) (35-64)
The O'Reilly Factor- 3,254,000 viewers (694,000) (1,427,000)
Election Center-990,000 viewers (303,000) (462,000)
Countdown w/Keith Olbermann- 1,794,000 viewers (651,000) (906,000)
Nancy Grace -1,077,000 viewers (395,000) (638,000)

9 PM - P2+ (25-54) (35-64)
Hannity & Colmes-2,477,000 viewers (594,000) (1,002,000)
Larry King--1,489,000 viewers (436,000) (656,000)
Rachel Maddow Show-1,565,000 viewers (612,000) (784,000)
On the Money--235,000 viewers (78,000) (116,000)
Glenn Beck- 483,000 viewers (175,000) (243,000)

10 PM P2+ (25-54) (35-64)
On the Record w/Greta--2,816,000 viewers (686,000) (1,245,000)
Anderson Cooper 360-1,384,000 viewers (466,000) (718,000)
Countdown w/ Keith Olbermann-830,000 viewers (369,000) (554,000)
Big Idea w/Donny Deutsch--a scratch w/99,000 viewers (a scratch w/45,000) (a scratch w/44,000)
Nancy Grace -524,000 viewers (229,000) (338,000)

11 PM P2+ (25-54) (35-64)
The O'Reilly Factor-1,675,000 viewers (520,000) (806,000)
Anderson Cooper 360--973,000 viewers (400,000) (483,000)
Rachel Maddow Show-579,000 viewers (261,000) (379,000)
Mad Money--154,000 viewers (60,000) (113,000)
Showbiz Tonight- 376,000 viewers (195,000) (239,000)

P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm

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